Beauty Shopper Survey: Shopping at Drug Stores for Beauty Products Increases

May 8, 2009 - PRLog -- Orlando, FL – Cosmetic Promotions, Inc - a marketing company specializing in promotions for the Mass Beauty industry, just released the results of a survey conducted with over 1500 women on their beauty shopping habits.
   Almost half (48%) of the respondents said that when shopping for cosmetics, PRICE was the most important factor to them. That was followed by SELECTION (33%), BEING ABLE TO TRY IT (13%) and SERVICE was in last place at 6%. When asked where they shopped for cosmetics 69% said DRUG STORE, only 16% said DEPARTMENT STORE, followed with 11% OTHER and only 4% replied FOOD store.
   Compared to the same survey conducted in 2008, SHOPPING BY PRICE increased by 17% and SHOPPING AT DRUG STORES increased by almost 5% -- a trend that is expected to rise due to the economy.

For more information on Cosmetic Promotions and the CosPro Agency or to schedule a consultation; contact Joann Tyson at 407-644-9916 or joann@cosmeticpromotions.com or visit the agency website: www.cosproagency.com.

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