LG Plasma TV Market Share Breaks 40% in MEA

LG Electronics, a major player in the global flat panel display and audio-video devices market, announced especially strong plasma TV sales in the Middle East, Africa and Korea.
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May 6, 2009 - PRLog -- LG Electronics, a major player in the global flat panel display and audio-video devices market, announced especially strong plasma TV sales in the Middle East, Africa and Korea. LG has long been a key player in plasma TVs and continues to hold very strong market share in the segment, with 40 percent of overall plasma sales in the Middle East and Africa and 50 percent in Korea Last year.

LG has been able to match its plasma TV success in the Middle East and Africa. Last year, LG demonstrated remarkable success in the region, with market share of more than 40 percent among total sales of 600,000 sets. The company’s success in the region is due as much to features designed specifically to meet the needs of local customers as well as due to good design and innovative technology. “The Holy Quran” TV, for instance, includes the entire text of The Holy Quran which viewers can read on-screen or hear narrated to them.

“Every market has specific needs and we’ve worked very hard to get to know our customers in the Middle East and Africa so that we can meet their needs better than anyone else,” said Mr. K W Kim, Regional General Manager of LG Middle East & Africa. “The plasma TV market is very healthy and we look forward to leading its continued growth by continuing to deliver products with smart technology, stylish design and features uniquely targeted to specific consumers.”

Another attractive feature for local customers is the inclusion of Bluetooth, which has become the connectivity technology of choice in the region for mobile phones and other digital devices. LG took the initiative to directly connect mobile phones to its plasma TVs through Bluetooth as a way to enhance usability and convenience. Consumers can now connect their LG plasma TVs to external high quality speakers or view photos taken with their mobile phones on a large high resolution screen.

In Korea, half of all plasma TVs sold in 2008 were made by LG, with sales totaling 356,000 sets. LG owes its success in Korea to its award winning designs, innovative technology and its integrated supply chain.

"LG is launching a series of outstanding plasma TVs this year. Our plasma sales have surpassed all expectations so far and we are looking forward to even greater success in 2009. We will continue to develop our products further by actively listening to our customers and incorporating their insights into our products.” said Simon Kang, CEO and President of LG Electronics Home Entertainment Company.

LG’s strength in design and technology will continue to enhance its brand power in its home country in the coming year. LG’s new plasma TVs include all the best features from design to technology. The strikingly stylish single-layer design means that LG’s newest TV resembles a single sheet of glass. These TVs are equally impressive in terms of technology, delivering outstanding picture quality, with top-of-class contrast ratio, 600Hz technology and ultra-bright panels.

In 2008, LG sold more than 2.5 million plasma TVs around the world.

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ASDA’A is part of The Holding Group (THG).
Over the last decade, ASDA’A has earned its reputation as the Middle East’s largest independent public relations consultancy and the benchmark of PR practice in the region.
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