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Follow on Google News | Moors Receives Brett Yerex Exceptional Advocacy AwardDon Moors of Ottawa, Ontario, received the Brett Yerex Exceptional Advocacy Award in recognition of his initiatives in 2008 to change public policy for the benefit of people affected by ALS.
By: Bobbi Greenberg In both 2007 and 2008, Don Moors was recognized by The Hill Times, an Ottawa political publication, as one of Canada’s top 100 lobbyists. In addition to his work as lobbyist for high-profile Canadian clients, Moors has, since early 2008, worked on a voluntary basis to bring the interests of the ALS Society of Canada to the notice of politicians and policy makers in Ottawa. “Despite his busy schedule, Don is always available for us — listening to our requirements, analyzing the policy and political environments, and effecting strategies and programs that best suit our needs,” says Bobbi Greenberg, director of communications at ALS Canada. “The guidance and advice provided by Don have given the team at ALS Canada valuable insights into how government works and have enabled us to find our way through the political maze in Ottawa. This has had practical and very positive results for ALS Canada —during our visit to Parliament Hill in May 2008, we were able to meet with 27 MPs, senators and bureaucrats who were either sympathetic to our cause or active in the health, research, science and social issues portfolios.” The Brett Yerex Exceptional Advocacy Award recognizes an exceptional advocacy initiative to improve the quality of life of a person or persons with ALS during 2008. # # # About ALS: ALS, also known as Lou Gehrig’s disease, is a rapidly progressive and fatal neuromuscular disease that causes the degeneration of nerve cells in the brain and spinal cord. ALS can affect men and women of any ethnic origin at any age. Approximately 2,500 to 3,000 Canadians are living with the disease. And 80 per cent of those affected will die within two to five years of diagnosis. About the ALS Society of Canada: The ALS Society of Canada, founded in 1977, is the only national voluntary health organization dedicated solely to the fight against ALS and support for those living with ALS. ALS Canada funds research towards a cure for ALS, supports the provincial ALS societies in the provision of quality care for those living with ALS, and provides information to build public awareness about the disease. The vision of the ALS Society of Canada is to find a cure for ALS. End
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