MRM Worldwide (UK) creates world’s first multi-layered Deep Zoom game for Microsoft

May 1, 2009 - PRLog -- MRM Worldwide (UK), IPG’s largest digital agency in Europe and provider of integrated marketing solutions, is pleased to announce the launch of the IT Insecurity game for Microsoft.  

The game targets IT professionals and software developers with the goal of encouraging them to sign up to receive Microsoft’s monthly Security Newsletter, which currently has a circulation of 23,000.  

IT Insecurity (www.microsoft.com/uk/ITInsecurity) challenges IT professionals to spot a series of commonplace IT security faults and errors in photos of office settings.  Using Microsoft’s Silverlight Deep Zoom technology, players search for the faults by quickly and seamlessly zooming into extreme close-ups of the high resolution images. Once a security fault is correctly identified, players reach the next levels and challenges by zooming into a hidden portal in each photo. As players zoom deeper into the correct portal, the next office setting and challenge appear. Each of the game’s five levels is embedded in the previous level’s scene, creating a multi-layered, picture-in-picture effect contained in a single image.  

Thorsten Borgqvist of MRM Worldwide (UK) commented:
“We feel we nailed the brief and we are excited to be using a cutting edge technology in such an innovative way. As far as we know, no one else has used the Deep Zoom technology to layer pictures within other pictures like this.”

Will Hogge of Microsoft Ltd, added:
“We are delighted with MRM’s approach to this campaign. This game is essentially killing two birds with one stone - it showcases an exciting new Microsoft technology while at the same time reinforcing our position in the security space and expanding the interest in our newsletter.”

Those who complete the game and find all five security errors will be prompted to sign up to receive Microsoft’s Security Newsletter. They will also be eligible to enter into a prize draw for a full copy of Windows 7.  

The game went live across the UK the week of April 20th and will be promoted using a combination of email blasts and display banners on Microsoft’s websites.

--Ends--

About Microsoft Silverlight
Microsoft Silverlight is a free runtime that powers rich application experiences and delivers high quality, interactive video across multiple platforms and browsers, using the .NET framework.  Silverlight’s Deep Zoom technology allows users to zoom into – or out of – an image with smooth transitions using the mouse wheel.  

About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About MRM Worldwide (UK)
MRM Worldwide (UK) is IPG’s largest digital agency in Europe. Clients include COI, Carbon Trust, Dell, GM, Intel, Microsoft, MSN, Nestlé and Novartis. It is part of McCann Worldgroup, which is owned by the Interpublic Group of Companies [NYSE- IPG].
Forrester Research recently classified the company as a ‘strong performer’ in its 2007 European Wave Interactive Agencies Web Design study.

Further information:
Toby Hall / Brooke Paul (gth media)              +44 (0)20 7153 8035
Mike Cornwell (MRM Worldwide)                +44 (0)20 7153 8007