International Website Builders Announces Launch of Corporate Website

International Website Builders announced after an absence of 6 years they launched a website to market IWB and desme Inc's services in Canada.
By: Terry Van Horne
April 26, 2009 - PRLog -- Toronto On, Canada  When asked why after so many yrs. he was re-launching a website IWB's CEO remarked "For the 4 years before I began working with Enam at desme Inc I had not been taking on new clients or projects because the work was either .NET or SEO which I either was disinterested in or had become uninspired by. I was more interested in the challenge of day trading and working on the big budget PPC campaign mentioned in the article ".

Mr. Van Horne went on to add the following statement about his disinterest in some projects and why SEO no longer inspired him. "Being 54 I was disinterested in learning a new programming language (.NET) and web design was getting stale. SEO has not changed much in the 13 years I've been doing it. I look for challenges and they just weren't there in the SEO field".

When pressed about SEO not changing IWB's CEO replied, "We were never a company who believed developing links is search engine optimization and basically in the last 7-8 yrs. the algos have only changed to nullify unwanted link manipulation. The onpage optimization and our techniques for developing links through strong content
development focusing on what is needed in the niche meant we never had the problems many companies who chase links encounter when algos change."

When Terry was pressed for the reasons he returned and built a website he responded "The stock market tanked and took a lot of my retirement fund. Secondly, SEO has changed substantially with Google introducing Universal Search and Personal Search algos which means SEO is now a new game! SEO for Google is now more about 'Digital Asset Management' or DAM for short. I am especially intrigued by the growth of videos
and YouTube and the challenge of search engine optimization and getting video content indexed and found on a search engine."

When asked about why desme as a partner he responded with, "I had worked with on a few projects and found the design team to be able to take my vision for the look and feel of a site and provide work of quality that I would be proud to be associated with." He went on to add "Enam is also one of the coolest guys I've meant in the industry! We share a belief that it is all about the site being a marketing tool and that shows in the graphic design and programming they do. Regarding the programmers at desme he responded with "desme programmers are very talented and are the only team that has been able to take my navigation and content techniques and apply them in the same manner as I would. That is important because that is also the basis of my SEO philosophy and methodology."

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15 years experience developing and marketing ecommerce websites. Acknowledged professional internet marketing expert in SEO and press release promotion.
Source:Terry Van Horne
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Tags:Ecommerce, Website Design, Programming, Internet Marketing, Search Engine Optimization, Ppc, Case Study
Industry:Advertising, Internet, Marketing
Location:Toronto - Ontario - Canada
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