Entrepreneurial Women Taking the Lead to Save Our Planet: Extending 2009’s Women’s History Month

President Barack Obama proclaimed the theme of 2009's Women's History Month “Women Taking the Lead to Save Our Planet." Using wind power, recyclable packaging and natural and organic ingredients, Nova Covington is one of these women.
 
April 27, 2009 - PRLog -- Boulder, CO -- When President Barack Obama declared March 2009 Women's History Month and proclaimed the year’s theme “Women Taking the Lead to Save Our Planet” it made sense to honor women like Rachel Carson whose 1962 book, Silent Spring, exposed the dangers of pesticides on humans and the environment. But with over 40% of all small businesses owned by women, according to the Center for Women's Business Research, it also makes sense to celebrate women entrepreneurs taking the lead to save our planet, not just today – but everyday.

Nova Covington falls within these ranks. Nova is the founder and owner of Goddess Garden, an organic skincare manufacturer and retailer of sunscreens, facial products, body care, hair care and more. A fourth generation herbalist, and successful entrepreneur, Nova is well aware of the ongoing debate surrounding the use of chemicals like oxybenzone and parabens in sunscreen products - reminding her clients that, “Goddess Garden offers sun care products that are all-natural and contain the highest percentage of organic ingredients in any sun care line on the market – 70 percent!”

For those that don’t know, oxybenzone is a chemical known to cause malignant melanoma, and according to recent studies, is responsible for 75% of all skin cancer related deaths. Parabens are chemicals known to disrupt the function of the body’s endocrine system, mimic the hormone estrogen, and have been linked to the development of breast cancer. And to top things off, a 2004 study conducted by the Centers for Disease Control & Prevention (CDC) found that 96.8 percent of more than 2,500 people ages 6 and older had the chemical oxybenzone in their urine samples. So for some, knowing Goddess Garden’s products are all-natural and 70% organic provides more than protection from the sun; it also offers peace of mind.  

But Nova cares just as much about the products her customers put on their skin as she does about the packaging they put back into nature. According to the Association of Postconsumer Plastic Recyclers, only 23.5% of US bottles were recycled in 2006, and an estimated 200,000 barrels of oil are used everyday to produce plastic packaging. These, among other reasons are why Goddess Garden uses 100% recyclable packaging for all its products.  

Moving beyond the business doors and into the social arena, Nova is tackling a hot topic in today’s business world – ENERGY. After using 100% wind power to operate Goddess Garden’s corporate offices, manufacturing needs, and offsets its carbon footprint, Nova is preparing to launch a not-for-profit organization, Protect Your Mother which inspires companies and individuals to replant forests in exchange for carbon offset credits.

Now you don’t have to be a woman, or a woman entrepreneur to help save our planet. All you need to do is make a commitment everyday to support local companies like Goddess Garden, that’s doing its part to save the planet - and you can ask your friends to do the same. To purchase Goddess Garden’s 70% organic sunscreen or to find a Goddess Garden outlet near you, please visit http://www.NaturalSuncare.com.

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Blue Dot Co-Op Marketing is an integrated agency that provides PR, Research, Co-Op Advertising, and Promotional services to eco-friendly start-ups and small companies via affordable Co-Operative marketing tools. Clients of Blue Dot receive the same services as larger competitors – offering a better understanding of their industry and consumers via market research, an increase in consumer and retailer awareness via PR, sponsorships and promotions, and participation in Co-Op advertising – but at a fraction of the cost of traditional marketing and PR agencies.
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