ShredEx partners with WR Design for 300% growth in 2008 with redesign and online pricing system

April 23, 2009 - PRLog -- WR Design, an innovative business web design and website redesign service provider, today announced that its customer ShredEx attributes 300% growth in 2008 to the firm’s aggressive website redesign and business consultation. ShredEx management also notes that since partnering with WR Design, inbound sales calls increased from two or three a day to 30 or more, and its online conversion rate soared to 40%.

“Sometimes there is little discernable difference between the main players in an industry,” states William Robinson, founder and president at WR Design. “When this occurs, you have to find a way to create a distinct, competitive advantage—a unique selling/value proposition. In online B2B sales, the biggest complaint is the lack of pricing listed on a website. By not listing prices, hours are added to a company’s search for products and services. With ShredEx’s site, http://www.goshredex.com, we provide companies with an instant online quoting system—the first and only in the document shredding industry—as well as clear, complete information regarding services. Because of this, we were able to position ShredEx on the side of our customers, while creating a significant competitive advantage for ShredEx.”

ShredEx currently has over 200 top search engine rankings and a bounce rate under 30%. The conversion rate has grown steadily from just a few percentage points prior to WR Design’s involvement, to 28% following the initial launch of the redesigned site, to 40% today. Due to the combined commitments of both companies, ShredEx’s web traffic continues to grow monthly.

“Since WR Design’s involvement, it has been very difficult for me to leave my office,” stated Manny Jimenez, CEO at ShredEx. “I have had to hire new employees, not only for service, but also for the office. Our telephones once received two or three phone calls a day. Now our current average is about 30 phone calls a day. The best thing is, with our online quoting system, the calls are simply customers placing orders. They know the price, so there’s no selling involved. ”

“No one cares for my business as I do,” Jimenez continued. “I cannot believe I find myself at times saying, ‘Just do what you think will work.’  That was not an easy position for me to accept. I like to feel that my control is going to lead my future. Placing that in the hands of WR Design has been a great decision. And what is astonishing to me is that WR Design helped me to accomplish all this through a recession!”

ShredEx faces competition from several national document destruction organizations. In order to successfully compete, the company has raised the bar for excellent service. This starts with the initial customer contact on the web. By creating a customer-centric website, visitors can quickly find the service information and pricing they seek. With so much information available on the Internet, visitors no longer search for the perfect solution. Instead, potential customers forego scrolling through thousands of available options and choose the first provider they perceive will fit their needs, even if it may not be the perfect solution. By giving web visitors the experience they want, ShredEx is able to successfully compete against these national, well-established competitors and continues to win new business and expanded market share within its service area.

About ShredEx
ShredEx is the leading mobile document shredding company in Southern California. Through exceptional customer service, FACTA and HIPAA compliance and a dedication to superior customer service, the company has grown from a local service to a regional challenger against national brands. Its innovative website provides customers with the only online quoting system in the industry. For information, please visit http://www.goshredex.com.

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WR Design is an innovative business web design and website redesign service provider specializing in service-based, geographically oriented small- to medium-size service companies. By translating the strengths and value of its customers’ business to the online medium, WR Design is able to help realize tremendous increases in lead generation, conversions and brand awareness for its customers. Choose from or combine multiple web design services, including Search Engine Optimization, Search Engine Marketing, Database Design & Integration and more. For more information regarding WR Design’s business web design or website redesign services, please visit http://www.wrwebdesign.com