RTT USA Helps Audi Develop Online Marketing Campaign for 2009 Q5

April 14, 2009 - PRLog -- PASADENA, Calif. – RTT USA, Inc. (RTT), a pioneer of realtime 3D visualization software and services for product design and marketing, is helping Audi create a marketing splash for its all-new 2009 Q5 luxury crossover despite industry-wide budget cuts. Using only CAD data, RTT developed a 3D photorealistic web configurator for the vehicle and five online marketing videos in just four weeks, and at a significantly lower cost than traditional marketing.

RTT’s Audi campaign is available now at www.TruthinEngineering.com. The fully dynamic web configurator allows users to view their customized vehicle from four different angles while switching any configuration, color, option or accessory. Unlike other virtual viewers, RTT’s configurators are photorealistic, showing users exactly what their vehicle would look like down to the grain of the seat leather and the glow of burled wood trim.

With the help of Audi creative agency Factory Design Labs, RTT produced demo movies for the campaign including the “Truth in Engineering” opening page as well as the introduction to the configurator. RTT also created illustrative movies capturing the brand and emotion of the Audi Q5 and its specific features in videos titled Distinctive Driving, Spirited Driving and Innovative Technology. Three of the videos were created in just two weeks – from storyboard to post production – using RTT’s proprietary RTT DeltaGen software.

“One of the key reasons consumers visit an automaker’s Web site is to learn more about a vehicle and its options,” said Jeroen Snepvangers, CEO of RTT USA, Inc. “The experience Audi offers consumers online immerses them in the product truths and emotion of the brand.”

In the past, the traditional computer-generated (CG) process could cost companies millions of dollars in computer hardware investment, not to mention 30 minutes or more to render each image. Consider a 24-vehicle brand; in order to render a 360-degree spin for each model (in each trim and each color) you would need about 90,000 images (and 43,000 computer hours!). With RTT’s realtime rendering software, the same project now takes seconds per image so the project can be completed in a fraction of the time, at a fraction of the cost. Typical savings are in the hundreds of thousands of dollars.

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RTT USA, Inc. is a leading provider of realtime 3D visualization software and services for product design and marketing. RTT’s software allows clients to visualize products with incredible precision and accuracy using only engineering data. RTT helps designers experience concepts interactively and allows marketing and sales teams to create materials for Web, print and TV before the actual product is available. RTT provides a link between design, engineering, marketing and sales for optimum collaboration and efficiency from product development to purchase. The company’s clients include Adidas, Audi, Chrysler, Ford, General Motors, Lexus, Toyota and Volkswagen.

RTT USA has offices in Pasadena, Calif. and Royal Oak, Mich. Its parent company, Realtime Technology AG, was founded in 1999 and is headquartered in Munich, Germany. The company employs more than 330 people worldwide.

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