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New Online Micro-Charity SmallCanBeBig.Org Helps Families on the Verge of Homelessness
SmallCanBeBig.org Well On Its Way to Helping 100 Local Massachusetts Families In Need
Within a matter of weeks, Jennelle and Treyvon received over 30 donations totaling $2,000 to help get them back on their feet and into a new apartment. “It inspires me every day,” said Jannelle. “I hope that [SmallCanBeBig.org]
SmallCanBeBig.org is unique in that it’s local, it’s direct and 100% of every donation goes to immediately address a specific expense or urgent bill like rent, utility or medical expenses. Donations provide the specific help necessary to get families back on their feet, so donors know exactly how their donations make a difference.
Their numbers to date are impressive: Since the site’s launch in mid-January, over 500 donors from 34 states have raised close to $50,000. Thirty-
“We are very excited about the progress we are making, but we have a long way to go. With the current economic environment, there are so many people who need a little extra to get back on their feet” says SmallCanBeBig.org’
Convinced that traditional charity models were unable to cope with the fallout of the current financial crisis, John Connors, president of Boathouse Group, set out to establish a new, online charitable-giving venture that enabled donors to directly and immediately come together to help families in need. “This is the new way for people to directly help local families on the edge, by using the Internet to harness the power of small donations, of which 100% goes directly to support a family’s needs,” says Connors.
SmallCanBeBig.org has partnered with 10 Massachusetts-
With state and local emergency aid budgets stretched thin, SmallCanBeBig.org comes as a welcome relief to local charities. “[F]
Self-consciously grassroots in its approach, SmallCanBeBig.org is using social media tools like Facebook and Twitter over more traditional means. A dedicated street team made up of SmallCanBeBig.org employees and outside volunteers routinely makes appearances at local bars, restaurants, shops and community events.
SmallCanBeBig.org will be attending the Volunteer Expo this Thursday, April 16, from 5:30pm—7:30pm at The Shops at Prudential Center. Sponsored by The Improper Bostonian, more than 50 community groups are expected to attend.
For additional information on SmallCanBeBig.org, contact Amanda Zarle at firstname.lastname@example.org or 781-663-6600 or visit www.SmallCanBeBig.org.
Partner Charities Include
St. Mary’s Women and Children’s Center, Homes for Families, HomeStart, The Family-to-Family Project, Wellspring House, Father Bill’s and MainSpring, Travelers Aid Family Services, Project Hope, Crossroads Family Shelter, Brookview House
About Boathouse Group, Inc.
Boathouse Group, Inc. creates communications, campaigns and companies and, in this case, a charitable-giving website. Its clients include: Merrill Lynch, TomTom, Caritas Christi, and Brigham and Women’s Hospital.
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SmallCanBeBig.org is an online charitable venture launched in January 2009 that provides a new way for people to directly help local families on the edge by using the Internet to harness the power of small donations.