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Moulton's OrderVision Enables DRTV Marketers to Remotely Manage Orders and Customer Service Calls
OrderVision, an award-winning web-based customer relationship management (CRM) system, enables clients to view and manage transactions at every stage, from order entry to delivery.
OrderVision, an award-winning web-based customer relationship management (CRM) system, is synchronized with Moulton Logistics’ fully integrated campaign management and decision support platform. Order data and shipment status is pulled from Moulton’s live fulfillment database in real time, ensuring accuracy and enabling customer service agents to be more responsive to changing customer needs.
“With OrderVision, our clients have complete visibility into their data as well as the tools they need to satisfy their customers,” said Patrick Moulton, Director of Marketing at Moulton Logistics Management. “In addition to logging order details, agents can input individual customer data and capture comments, enabling them to offer a personalized customer service experience. They also can use OrderVision to modify any aspect of a customer’s order – be it quantity, frequency, or payment type – without having to restructure the entire sale. That level of insight and functionality lets direct response marketers set the service bar higher.”
OrderVision enables clients to view and manage transactions at every stage, from order entry to delivery. They can use the system to place orders and receive up-sell recommendations based on a customer’s purchase history. If a customer wishes to establish a payment plan or adjust a continuity plan to reflect changes in the frequency, type and duration, their purchase history remains intact, allowing for more accurate performance monitoring. Once an order ships, agents can also track packages in real time via direct links to FedEx and UPS. OrderVision even manages returned merchandise authorizations.
“OrderVision gives DRTV and other direct response marketers unprecedented flexibility,”
Beyond its sophisticated service features, OrderVision also makes it easy for direct response marketers to track and manage service quality and agent performance. Clients can easily identify and address errors in both retail and electronic data interchange (EDI) transactions because the EDI transactions are displayed in a “human-readable”
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About Moulton Logistics Management
Based in Los Angeles, Moulton Logistics Management (www.moultonlogistics.com)