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Shoffee.com Using The Social Web To Build Brand Image
Internet single-serve coffee retailer, Shoffee.com is making it's tagline, the web's favorite coffee shop more literal using social networking. Using sites like Facebook, Digg and Twitter Shoffee.com is branding itself as a true internet coffee shop.
“It all started with just wanting to let our customers review coffees on our site,” said Joe Simonovich, co-founder of Shoffee.com. “We added PowerReviews, than set up a Facebook page, and the next thing you know I’m Tweeting (referring to posting regular updates on Twitter.com)
Over the past few years social networking using sites such as MySpace or Facebook have moved into the mainstream for both advertisers and consumers.
“We tried MySpace when we first launched, and didn’t have a whole lot of success,” said Simonovich. “We started the Facebook page last month, and the response has been phenomenal.”
Within the first 48 hours on Facebook, Shoffee.com added more than 100 “fans,” and by the end of the first week Shoffee.com built a Facebook application that allows anyone to send a virtual version of their favorite Keurig K-Cup to their Facebook friends.
“I have to admit, the first week I became a little bit addicted,” said Simonovich. “I actually built the ‘Send your Favorite Keurig K-Cup’ application that first night.”
The idea of social marketing is intended to not only bring a sense of community to a group of web shoppers who use the same products or web site.
“In the last year, we had two issues where people went to another ‘social’ site, and posted some damaging, false information about Shoffee.com,”
Shoffee.com is also in the process of adding more social aspects to the web site, including the ability to share products with your friends on sites like Digg.com and Reddit.com.
“We are one-hundred-