Multicultural Marketing Case Study: Hallmark Businesses

April 2, 2009 - PRLog -- Requirements: Hallmark Business has identified Asian migrants as an important market for business transactions – especially the business migrants who are required to establish or invest in an established business. Additionally, promoting Australian businesses to potential business investors in Asia.

Our Services: We have provided Hallmark with a range of niche marketing activities:

As a starting point, we have assisted them in creating a large number of business databases, which are used by Hallmark Business for the leads generation purpose.

As the business relationship improves on, we have also assisted Hallmark Business translating a number of Information Memorandum and Prospectus promoting business opportunities for Hallmark Business.

In addition, we have also created Chinese version Investment Summary for upcoming business opportunities and have been sending them to our members for consideration, many of our members are newly arrived migrants seeking businesses to purchase.

We have also created a new marketing platform whereby we can market new business opportunities directly to prospective migrants as well as across migration agents in Australia and Asia. This is an effective program to promote business opportunities to migrants before they arrive in Australia.

Hallmark Business is one of our first business customers in the business broking sector, this particular sector has attracted a lot of attention from Asian migrants because of the requirement in buying an established businesses.

Many franchises are also using our services helping existing franchisees to sell their franchises to new migrants.

In Australia, especially for franchises in the food & beverage sector, we have seen very large representation of Chinese migrants taking up the franchises.

As Hallmark Business continues its growth path into Asia, we are seeing more business opportunities that we can work together in promoting their clients to migrants and assisting the company in its international expansion plan.

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Money Cat Consulting is a global marketing company - we provide services in both English and Chinese including Chinese Web, Chinese SEO, Article Writing, PR/IR activities, Article Submission - our clients are global companies expanding into Asia.