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Gorilla Nation Kids’ Continues to Grow its Footprint With the Acquisition of Roblox.com
GNKids to represent Roblox.com, a building game for boys.
Roblox is a virtual world and building game for boys and attracts a highly targeted and passionate audience that creates and programs models, trades currency, and creates video. Roblox has the highest user engagement among all kids’ sites, with over 30 minutes spent on the site per visit--roughly two times the average for kids’ sites which is 16.8 minutes. The site also boasts 10.2 visits per visitor (62% more than the average kids’ site).
“Roblox is an outstanding addition to the current GNKids’ offering. Not only does it increase our overall composition index for males ages two to17, according to comScore in January 2009, to over 240, but it also provides advertisers an opportunity to align, in a highly integrated way, with an engaged and hard-to-reach segment: boys seven to 15,” said Kyle Fletcher, Vice President of Sales for GNKids.
GNKids is home to many esteemed web properties and offers aggregated reach of over 13 million unique visitors, with over 1.7 million for users ages six to 11 and over two million for users ages nine to 14, according to comScore January 2009. In addition to offering standard ad placements, GNKids boasts the unique ability to create targeted advertising solutions that go well beyond traditional banner advertising.
GNKids has recently developed several integrated sponsorship elements, including a virtual experience for PBS Kids GO!, a “Monster Lab” for Eidos for the release of Monster Lab and a proprietary postcard builder for DreamWorks’ Madagascar 2.
“As marketers become increasingly scrupulous in their evaluations of advertising partners, GNKids has remained competitive in its offerings and resilient in the face of an unstable economic climate,” says Angela S. Cooper, Senior Director of Business Development at Gorilla Nation. “We have found that being able to not only offer highly coveted demographics, but also to do so with solutions that offer greater ROI and deeper contextual integration, we have been able to provide unparalleled value for our clients.”
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About Gorilla Nation Media, LLC: Gorilla Nation Media, LLC. Is the largest online representation firm in the world. The company exclusively represents the online ad inventory for over 500 leading web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN's expertise within 30 select vertical markets provides advertising clients the ability to aggregate fragmented internet audience segments and build integrated, rich media programs across one or more properties to deliver superior audience reach. The company is committed to delivering exceptional customer service, optimization and execution of creative media and promotional programs. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, San Francisco, Toronto, Sydney and London.