Pearls Broadcasting Corp Pvt. Ltd Launched National Hindi Channel ‘P7 News’

Pearls Broadcasting Corporation Pvt. Ltd, on Friday launched National Hindi News channel – ‘P7’ first of its kind in India as well as internationally. The Guest of Honour was Beauty with Brain Ms Sushmita Sen.
By: P 7 News Channel
March 28, 2009 - PRLog -- Gorgeous Sushmita Sen graced the Launch of P7 National Hindi News channel with her presence at ‘The Leela Kempinski’ Hotel, Gurgaon. Sushmita Sen lit the traditional lamp and unveiled the logo of P7 news channel and its show reel by pressing a remote button in a very graceful style.

Speaking on the occasion Sushmita Sen, wearing stunning black saree, said, “My good wishes are with P7 news Channel and I am happy to hear that P7 would be also be launching its Entertainment Channel soon.”

She added, “Technology & Information broadcasting in media is very fast for this generation not like it was in our time. When I was proclaimed Miss Universe in 1994, it took 24 hours to telecast that but now we see the live things happening all over the world and I hope P 7 will also  take it further  by showing  fast and sincere news in most simple and real way as its tagline clearly states P7- Ek Umeed. I wish P7 good luck in their future endeavours”
While answering one of the questions from sizzling Rakshanda Khan, the anchor of the glittering show, Sushmita Sen smilingly said, “My life is an open book nothing is  hidden. I don’t like things to be under the shelf. Media & people know every little thing about me. If you ask my expectations from media…. I just want that they shouldn’t highlight or hype issues where one feels uncomfortable.”

“We are delighted to have Ms Sushmita Sen for P7 news channel’s inauguration. We would be happy to see her again when will launch our next channel i.e an entertainment based.”  Talking about P7 news channel he said, “With this medium, we will highlight all aspects of human life. Our USP will be to cover authenticity factor. Through this channel, we are ready to give all channels a tough fight since we will present the news of the and for the people,” said by Mr. Jyoti Narain Director of P7 News channel.

Celebrities from the field of fashion and television graced the occasion too. It saw likes of Gursewak maan, Shankar Sawhney, Ashok Masti, Vandana Vadhera, Shibani Kashyap, Jatin Kochhar, Jolly, Vipin Aneja, Samantha, Nitin arora, Pravesh Rana, Himani Thappa, Barkha Kaul, Ritu Singh, Jasvir, Iloosh, DJ Sumit Sethi, Veeru,  Anand Kumar, Sandeep Kapoor, krishna Somani, Sana Oberoi, Dona Masi, Saurabh Roy, Vinni Showry, Amanpreet wahi, Sonal, John, Tia, Himani Kapoor, Neelam Saxena and many more. Stage show was
Sizzling performances by  Yogi’s laser, Ariel  angels and acrobat  from Europe, Zenith troupe Om tandanv and Navras  made audience glued to their seats..

P7, a Noida-based Hindi news and entertainment channel promises to offer the public news, information and entertainment dedicated to common people irrespective of color, caste, creed and religion. Formally the channel is on air from 27th March.  P7 provide an entire spectrum of emotions to their viewer that is well captured in its tagline – ‘Ek Umeed’ (A ray of Hope).   The company is enriched by the able and experienced hands in Board i.e. Mr. Jyoti Narain, Mr. M.L. Sehjpal and Mr. Kesar Singh, as the directors.

Mr. Jyoti Narain also said, “We will allow people to develop their own opinions and decisions on the basis of the facts we present. I am proud to have a team of leading young and dynamic people, who have already made a mark for themselves in TV journalism and believes in taking responsibility to change the way viewers look at news and entertainment. The vision of the channel is clear from the tagline itself – Ek Umeed (A ray of hope).”

“P” signifies Performance, Perfection, Perseverance, Passion, Pursuance, Presentation of thoughts and company name Pearl. “7” signifies 7 days of the weeks- our Channel is in operation of 24x7 hours of the weeks; 7 continents - it is poised for being viewed of all over the world; 7 colours in rainbow; 7 notes of music - encompassing all the notes of musical life; 7 chakras of human body; 7 wonders of the world and 7 also represents Ketu Planet of spiritual enlightenment, said  Mr. Jyoti Narain.

Elaborating more Mr. Kesar Singh said, “P7” stands for top quality journalism and is supported with an unprecedented news gathering infrastructure across the country. It’s going to promote shows and concepts that have universal appeal and promises to serve serious news to people across the country. P7 programming will lend a new hue to news world across genres.”

‘P7’ proclaimed few of its initial flagship shows: Bindia, Stylista, Health Care, Grahon Ki Satranj, Batein Zameen Zaydad Ki, Kaida Kanoon, Speed, Bindas Life.

“We are looking at both news content and the look and feel of the channel, which we are sure, would make the channel stand out among the various news channels that exist today. We have a young and energetic team of anchors. Our focus would be on news and events that concern the viewers. The content of channel would reflect the change and progress of Emerging India.” specified Mr. ML Sehjpal.

The channel aims to establish itself as a premium ‘NEWS’ channel a vastly different proposition from the current fare seen on most other Hindi news channels.  As far as the content is concerned, it would touch various genres, covering areas from fashion to philosophy, Entertainment and Music, science, technology and public interest shows. More shows would be introduced subsequently. It will provide news in most simple, sincere and real way.

About Pearls Broadcasting Corporation Pvt Ltd:

Pearls Broadcasting Corporation Pvt. Ltd started enriched by the able and experienced hands in Board of Directors:

Mr.Jyoti Narain- Mr. Jyoti Narain, has over 20 years of accomplished experience across dramatics, music, event management, Print Media, sales, marketing, purchase, supply chain, currently with Pearls Group of Companies.

Mr.M.L. Sehpal- He has been associated with the production of TV serials & documentaries as Producer Director. He is an active member of IMPA- Indian Motion Pictures Association Mumbai.

Mr. Kesar Singh- He has produced and directed Tele-Serials and Tele-Films and Documentaries and his T.V. venture has been telecasted on National Networks of Doordarshan, its regional channels or Satellite Channels. He has played role in award winning film MIRCH MASALA.

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