Gtox™ Combats Hangovers Naturally With Proven Science

March 26, 2009 - PRLog -- GTOX™ COMBATS HANGOVERS NATURALLY
WITH PROVEN SCIENCE

New Remedy Diffuses Alcohol Hangover Symptoms

Austin, Tex. – (April 2009) – As long as man has been drinking alcohol, people have been searching for a sure-fire hangover prevention or cure. Bloody Marys, raw beef, Alka-Selzer®, Gatorade®, apples, peanut butter, B-vitamins, ginger…these are just a few ways revelers have been known to combat the effects of a night on the town. Now there’s a remedy that is proven to minimize the effects of too much alcohol in the system: GTOX™ Hangover Blocker.

Manufactured by Applied Food Sciences, a company specializing in developing ingredients and technology for nutritional products, GTOX contains GLUCARATE, the key ingredient to a patent pending detoxification mechanism which has been shown to speed up the removal of toxins from the body created by too much alcohol consumption. Glucarate is naturally found in the human body and in fruits and vegetables like apples and grapefruits.  The removal of alcohol from the body’s system can be impeded by the presence of an enzyme called beta glucoronidase. To help counteract this enzyme, your body naturally contains a phytochemical called glucarate.

GTOX enhances the body’s ability to remove harmful toxins by increasing the levels of Glucarate, which quickly attaches to the harmful alcohol molecules in the body, facilitating a speedy removal of these toxins.

“Glucarate has significant scientific data behind it related to detoxification in general,” says Loretta Zapp, CEO of Austin-based Applied Food Sciences.  “The GTOX shot’s citrus flavor tastes great, provides you with antioxidants, contains no caffeine or other stimulants, and so far our test market consumer response has been fantastic,” adds Jackson Zapp, Director of GTOX marketing.  “It really works.”

GTOX is currently being tested with consumers in Austin, Boulder and San Diego, and will be introduced to the national market later this year. GTOX will be for sale primarily in liquor stores, convenience stores, and bars at a suggested retail price of $1.99 per four ounce detox shot.

The company recently made its debut at the Nightclub & Bar Show in Las Vegas, and was greeted with much enthusiasm. “Everyone loved the taste and the science substantiating the product,” adds Zapp. “GTOX also has zero sugar which is a nice positive distinction from other products in the category. We got enormous interest from all areas of the bar and liquor store trade at the show, so we’re really excited about the roll-out process.”

GTOX will initiate a regional launch in Colorado in April, and it will be available on the company’s website starting in April.  

Austin, Texas-based Applied Food Sciences specializes in developing ingredients and technology for nutritional products. For more information, www.gtoxnow.com, email info@gtoxnow.com or call 1-800-345-9966.

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Applied Food Sciences specializes in developing ingredients and technology for nutritional products.