Schwarzkopf Professional is the Official Hair Color & Styling Partner of Femina Miss India pageant

March 26, 2009 - PRLog -- In keeping with its fashionable image, Schwarzkopf Professional tied up with Femina as the Official Hair Color & Styling Partner for the Femina Miss Indian Pageant. The top-notch stylists from Schwarzkopf Professional conducted an exclusive & rigorous hair- consultation session for the 22 finalists of the Femina Miss India contest at their Mumbai ASK Academy today.

The hair consultation session was spearheaded by Najeeb Ur Rehman, National Technical Manager, Schwarzkopf Professional who was also appointed as the Chief Color & Styling Consultant for the Femina Miss India pageant .Najeeb Ur Rehman has carved a niche for himself in the hair industry and is undoubtedly one of the most loved trainers. He is also an absolute pro in the hair realm & specializes in creative and corrective hair coloring, cutting & texturizing. Along with his well-trained and experienced team he set out to help the finalists of the contest understand their hair and hair-needs better. The team worked on crafting looks that specifically suited the contestants so they could put their best foot forward in the contests that are to ensue to win the coveted and prestigious beauty title.

Najeeb, observed that “Hair fashion has certainly leap frogged into a completely haute dimension today and it gives me great pride to be the Chief Color & Styling Consultant for the Femina Miss India pageant from Schwarzkopf Professional. It is certainly a challenge to craft individualistic looks for each of the contestants as we have to take their skin tone , eye color , face shape and personality into consideration before giving them a look that gives them an edge at the contest and we are completely up to acing this challenge.”    

Speaking on this occasion, Murali Sundar, Country Manager, Schwarzkopf Professional added – “Being a very hip, trendy and futuristic brand, we at Schwarzkopf Professional are extremely happy to help craft looks for the finalists of this prestigious contest. Gorgeous hair can easily set a person apart and help be the deciding factor when it comes to judging ones beauty and our stylists from Schwarzkopf Professional aim at creating that individual look that helps bring out the contestants most glamorous and stunning facet. Being responsible to create the hairstyles for THE it-face of the country is a privilege of the few and we are proud to be among them!”

Also present at the occasion to give the girls tips on mane-care, styling and to encourage them were celebrity-hairstylists Coleen Khan and Asif from Asif the Salon. Having styled the mane of many celebrities they provided valuable tips to the girls on good mane-grooming and upkeep to best bring out the inner-star in them.

Expressing their excitement at being involved in the event, Coleen Khan and  Asif shared their thoughts . Said Coleen Khan from Coleen’s Hair and Beauty Salon – “Beauty pageant coaching helps one excel in pageants and walk through the various competitive rounds with élan and ease. I am glad to be a part of such a coaching session organized by Schwarzkopf Professional as this gives me an opportunity to interact with the deserving contestants and share with them my innate understanding of good hair-grooming and the lengths that good colors and mane care can take aspiring stars forward.”

Asif, from Asif The Salon said, “The Femina Miss India pageant is the most promising contest I have ever come across. It also has the unique capability to really put to test the niche quality of the hairdressers at Schwarzkopf Professional, designers and make up artists and models alike. And what distinguishes this beyond all other competitions is its capacity to inspire with its outstanding level of competitive work and its leading selection of new models.”

On the whole, the consultation session was very fruitful and unveiled many of mane-care’s best kept secrets to the fashionistas who were lucky enough to get an audience with some of India’s best hair-stylists. The sojourn however does not end here and will continue with Schwarzkopf Professional’s stylists providing the styling and coloring services for the official unveiling, the portfolio shoots , the sub-contests and the Grand finale. The lucky winners of the contest will even be groomed post the finale by Schwarzkopf Professional’s top-notch stylists to prepare for their international pageants.

Najeeb will style the hair-looks for Super Model Jaqueline Fernandes who has been roped in by Femina to unveil the much loved crown. For the Unveiling and the Sub-contests Schwarzkopf Professional will be doing the session-styling and the looks for all 22 models. They will create 3 distinct styles for each of the 22 contestants for their Portfolio shoot that will happen over a span of 3 days. The 3 looks will be created to suit the following apparels: Indian sari, western wear and swim wear. Come Grand Finale the stylists from Schwarzkopf Professional will again craft 3 different hair-looks and do the styling for all the finalists. Post the event the winners of the competition will get a chance to train under the tutelage of Schwarzkopf Professional’s top technicians on ‘Self- hair styling’ for their respective International pageants.

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About Schwarzkopf Professional:

Schwarzkopf Professional is part of the business unit cosmetics/toiletries of the Henkel group, Düsseldorf, and is one of the leading suppliers in the hairdressing business worldwide. Based on a professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 80 countries. Well known international brands include Igora Royal & Igora Vibrance (colour), BC Bonacure (care), Osis and Silhouette (styling) as well as Straightening brands Glatt and rebonding with Strait Therapy and Natural Styling (form).