Office design by IORgroup - Marketing agency Base One celebrates 1 year anniversary in new office

When London-based marketing agency Base One moved to new offices, they wanted to move in style. So they looked to IORgroup – the tailors of office design – to give them an office that would become more than just a place of work.
By: Base One
 
March 20, 2009 - PRLog -- Offering modern, creatively designed offices for companies who want their place of work to have a little more vitality than the norm, IORgroup's bespoke office design concepts reflect the company’s personality, with modern, co-ordinated, quality materials, colours and finishes.

Established in 1989, the Richmond-based company have designed and refurbished office designs for a variety of projects nationwide, including corporate boxes at Chelsea Football Club’s Stamford Bridge stadium and a £6.5m office refurbishment project for a global telecoms company.

In the case of Base One, an agency with more than 40 staff – a lot of employees’ time is spent discussing ideas, developing concepts or meeting with clients. Not only did they need an office space that would impress current and potential clients, they needed a space where employees could interact easily and in comfort – which is especially important for an industry where creativity is key.

Speaking about the challenges they faced, IORgroup, http://www.iorgroup.co.uk - marketing director Mike Rivers said: “During the office design process we wanted to capture the dynamic and flexible nature of working at Base One, and to enhance it using the office interior. “Rather than roll over the human side of the business, we set out to champion it.”

Despite moving just a few hundred metres down the road, Base One’s new office in Teddington is an overhaul from the cramped space they had become accustomed to.

In their new building at Harlequin House, IORgroup, http://www.iorgroup.co.uk - created an office space that eliminates barriers to team working, with personal design boards that can be alternated into a client-facing space plus the variety of brain-storming, workshop, presentation and meeting areas.

Work desks can now be customised to suit the user. Not only can the desk and chair be set up to suit the user’s size and sitting position, it is now even possible to wheel away just part of the desk, leaving the computer and phone terminals uninterrupted – perfect for spontaneous meetings. The office furniture is also completely user-controlled, meaning that the office layout could be adapted totally by Base One without assistance from IORgroup.

Away from their desks, employees can enjoy office breakout areas – designed especially to encourage interaction and collaboration. These areas give employees stimulation by being away from their usual environment – ideal for employees such as graphic designers who need to be at their most creative. Similarly, in the three meeting rooms, glass partitions, light furniture and maximum daylight make meetings feel more relaxed and informal.

Speaking after the move, Base One, http://www.baseonegroup.co.uk – director John Stanton said: “]We knew that working with IORgroup would give us complete control over how our new office would operate and how it would feel as a place of work. “We had a very strong idea of how we wanted the office to look and how it needed to fit in with the way we want to work. “IORgroup gave us the flexibility and freedom to work the way we wish – and an office we are always proud to show current and prospective clients.”

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About Base One: Award winning specialist B2B marketing agency in South West London. Covering communications, branding, interactive and search marketing.
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