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‘Go Green’ with Giordano Junior
This season, Giordano encourages kids to be more eco-conscious
Ishwar Chugani, Executive Director of Giordano, said “Protecting the planet has always been a priority and it is important to teach children to be eco-conscious. Our new line adds a playful side to being environmentally active with the hope that it will encourage children to join the green movement.”
Eco-trends are becoming increasingly popular among children. Children’s books author and environmentalist, Karen Farmer, mentions that children feel empowered by participating in a green movement and it is vital for them to sustain those habits for their whole lives.
The collection prompts children to be more aware of their environmentally conscious habits of saving energy and not wasting natural resources. Bright and bold coloured plaids, stripes and knit patterns give the range a visual edge. Sunny yellow, clean white and bright green dominate the range and brings life to the eco-look.
For lively boys, vibrant polo shirts with both thin and wide stripes create an energetic look. Earth coloured roll up pants and cuffed shorts adds a more relaxed and comfortable feel, while a cool cut hat completes the green theme.
This season, the “girly-look”
“With Giordano Junior’s spring collection children can step into the eco-look while still being their fun and playful selves. Vibrant and energetic the range marks the beginning of eco-friendly fashion that is without a doubt the most rapidly growing lifestyle trend,” concluded Chugani.
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Giordano International was founded in Hong Kong in 1981 and is now one of the worlds leading international retailer of apparel and accessories for men, women and children.
Page Updated Last on: Mar 14, 2009