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I'm Hungry™ Launches Sheboygan's First Local Mobile Marketing Campaign.
I'm Hungry™, Sheboygan's Multi-Restaurant Delivery Service, is providing customers with the option to receive Text Message upddates and promotions on their mobile phones using the latest mobile marketing services from EzTexting.
I'm Hungry™ uses almost no traditional marketing, in fact the only traditional approach they currently use are small print ads in local publications including; “The Sheboygan Sun” and the “The Sheboygan Press”. But even these traditional print ads point readers to I'm Hungry's “new-age” efforts which include, social-media sites such as FaceBook, MySpace, Twitter, Merchant Circle, their website (www.imhungrydelivery.com)
The Mobile campaign allows customers of I'm Hungry™ to TEXT: imhungry TO: 313131 to receive proactive information, new restaurant additions, updates, promotions, exclusive offers more directly on their mobile phones via a Text-Message. After the one time opt-in, the consumer is automatically entered into monthly drawings for $50.00 I'm Hungry™ Gift Certificates. Ms. Conto stated: “I became aware of how well Mobile Marketing worked for staying in touch with people during the recent election campaign and I thought it could be beneficial for our business.”
I'm Hungry™ launched their Mobile Marketing Campaign less than 2 weeks ago and currently have over 100 registrations from people interested in receiving information on their mobile phones. According to co-owner Sharleen O'Brien the Mobile campaign has had an added benefit; people are talking about I'm Hungry™ to others and sharing their text messages with them. Many times after sending a Text-Message the list will gain several more registrations. “I like the idea of having people on a list they registered for so that we can reward them. To date most of the individuals registered are our steady customers and I like to reward their patronage with free delivery or $5.00 off their order when I can.” – Sharleen O'Brien
I'm Hungry's Mobile Marketing campaign is a permission-based marketing effort, only those who have willfully registered will receive the information, and they can be removed at anytime by Texting: STOP To: 313131. When Ms .O'Brien was asked why she selects permission-
I'm Hungry™ has sent their list of mobile subscribers 2 text messages since introducing it. The first promotion featured a “25% OFF lunch orders” special that resulted in a turnout of over 15%. The 2nd promotion, held on March 11th, included "FREE DELIVERY", which resulted in an estimated 20% of customers using the "311" coupon code they received in the text message. The monthly drawings are held the last day of every month at 9:00pm. Winner(
I'm Hungry™ offers online ordering at www.imhungrydelivery.com. Orders can be placed for Delivery or Take-Out. Phone orders by calling 920-783-ORDR(