The Obama Factor: What Can Business Learn From the President?

March 10, 2009 - PRLog -- People are looking for  businesses to tell it like it is. That was the message learned from the latest web poll by Doremus, the specialist business communications agency.

From late January to late February, Doremus ran on its corporate website (www.doremus.com) this question:

What can businesses learn from President Obama that they can use to better address the needs of their key stakeholders?

Sixty percent of respondents said:  
“Be more transparent in both their internal and external communications.”

It appears that President Obama’s candor, coupled with the forthright press briefings by other White House officials, have had an impact on Americans and they are hoping that  the private sector will follow suit.  

The other two considerations offered in the poll were:
“Be more accountable in their actions.” (26%)
“Demand the highest level of ethical behavior from their people.” (14%)

Carl Anderson, CEO of Doremus, said, “People feel strongly that businesses overall have not been forthcoming in their communications. In these challenging times, people want to know that they’re getting the truth. Open and honest communications can go far to restore trust.”    

Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.

Doremus is a part of the Omnicom Group Inc. . Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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Doremus is the global communications network that specializes in taking the complex and making it compelling.