How to Deal With "Internet Marketing Limitations" (Internet Marketing)

March 6, 2009 - PRLog -- Pittsburgh PA.

Some people believe that online marketing is the future of the advertising industry, but there are some internet marketing limitations that marketers have to learn how to deal with.  While online marketing is both a great way to reach a large number of people and a fairly cheap form of advertising, being aware of how it’s limitations can help you target your campaigns better and get you more traffic.

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One of the biggest "internet marketing limitations" is that people have come to view it kind of like the television—they want to watch what they want and thats it.  Just like people tend to get snacks or visit the bathroom during commercials, no one really wants to pay attention to advertisements online.  This means you have must learn how to fly under the radar with your advertisements.

According to Bill Soriano, Creator of myweb20marketing*com, many newer online marketing techniques rely on getting other people to post links or backlinks that connect to your site on their sites.  This link exchange works fairly well if you don’t mind having a part of your site dedicated to hosting these links. These other sites don’t want to back link to you without you linking back!  The problem here is that a few links or don’t look so bad, but when you start getting dozens of them, it can make your site look a little cluttered.

Another one of these [internet marketing limitations] concerns search engines.  The way these sites work is that they rank your website according to how well it seems to match the user’s search term or phrase.  It’s not an exact science, but it has to do with what words you have in your title, metadata, and to a certain extent the text on your websitesite itself.

You might have heard about these keywords or about SEO, or Search Engine Optimization.  That’s one of the most popular buzz words on the internet today, and everyone seems to want their website optimized correctly. After all, how else can you expect to drive free traffic to your website if your SEO is not optimized.  Basically, SEO is the practice of using keywords a certain number of times on your website, just like I am trying to use my targeted keyword for this article {internet marketing limitations} a certain number of times, so that search engines will consistently rank it very high.

The limit here is that writing for search engines means you’re not writing for the actual people visiting your site.  If your page is too  keyword dense, then it just won’t read naturally and may not be all that informative.  Readers are becoming more and more sensitive to poorly done SEO sites, and most people will click off the sites they find too keyword dense.

Another (internet marketing limitation) is that sometimes, people simply won’t sign up for your email list.  When face to face, you can often say something extra or give them more information about what you’ll email to them, it can be hard to really push your marketing list on your website.  On the other hand, though, the people who do sign up for your email list online are generally highly targeted propspects who are purchase from you again and again.

These internet marketing limitations: are just a few issues you may run into when working on your internet marketing strategy, but they can all be overcome with a little work and creativity.  Plus, no matter how the internet marketing limitations; seem to be, remember that your information is still reaching many, many people.

For additional information on how to deal with internet marketing limitations sign up for our free web 2.0 marketing training at http://sorianoformula.com

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Bill Soriano
Internet Marketing Coach
Creator: http://myweb20marketing.com
Internet Marketing Limitations