Durex Choose Underwear Brand MUCHACHOMALO for Joint Promotion

Durex, the leading condom-maker, has chosen MUCHACHOMALO, the underwear and urban streetwear brand, for a joint promotion.
March 2, 2009 - PRLog -- The world’s leading condom manufacturers with a globally recognised name has chosen the relatively new company MUCHACHOMALO (www.muchachomalo.es) for this promotion. It is doubtless something to do with the fact that the company from Holland is already gaining a cult following, and the fact that sales tripled in the first 18 months, leading to the brand’s launch in its second world-wide location: Spain.

MUCHACHOMALO’s underwear, urban streetwear, beachwear and accessories line are recognisable for their bright, bold and exclusive design prints. One of these designs, ‘Balloon Boy’ has been chosen by Durex to be featured on special promotional packs, along with the MUCHACHOMALO logo and Durex logo. The concept, branding and core demographic of MUCHACHOMALO is very much in line with that of Durex: young, fun-loving, socially conscious men and women who may want to be wild sometimes, but they always want to be responsible. The MUCHACHOMALO image and approach is influenced by the Latino and Spanish culture, and while the brand is set to become huge in Spain after their national launch at Barcelona’s Bread & Butter Fair in January, the Durex promotion could soon see them becoming known around the world.

While the most popular product in the MUCHACHOMALO line is the boxer shorts, the range encompasses men’s underwear, women’s underwear and children’s underwear, bikinis, board shorts and bags. With a regularly changing collection, keep up to date with the latest fashions from MUCHACHOMALO at www.muchachomalo.es.

Editor’s Note: MUCHACHOMALO is represented by the search engine optimisation (SEO) and digital marketing specialists, Global Ad Solutions. Please direct all press queries to Louise Byrne. Email: louise@globaladsolutions.co.uk or call: +34 951 272 972 / +44 (0)20 3070 1959.
Source:Globa Ad Solutions
Phone:02030 701 959
Tags:Underwear, Boxer Shorts, Women S Underwear, Men S Underwear, Beachwear
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