“Exclusive” Webinar to Deliver High-Return Advertising Solutions

Exclusive Concepts, Inc. is holding a free webinar about maximizing Pay-Per-Click returns that will teach E-Commerce businesses low-cost ways to increase profits.
By: Joe Mesgleski
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* Free Webinar
* Ppc
* Pay Per Click
* Internet Marketing

* Internet
* Marketing
* Technology

* Massachusetts - US

Feb. 24, 2009 - PRLog -- Waltham, MA – In light of their previous webinar successes, Exclusive Concepts, Inc. is holding another web seminar to bring profitable information to growing E-Commerce businesses.  The free webinar will be held on Wednesday, February 25, 2009, and will delve into strategies that maximize the use of Pay-Per-Click advertising.  
Pay-Per-Click is a form of internet advertising used on search engines, advertising networks, and blogs.  Businesses typically start by bidding on keywords that garner a considerable number of searches in the target market.  When those keywords are entered into the search engine, the related ads appear with the search results as a “Sponsored Link” or “Sponsored Ad.”  Each click charges the company the cost of the bid.
Traditional forms of advertising are expensive, especially in this economy.  Pay-Per-Click, or “PPC,” typically costs far less than traditional forms of advertising, can reach a wider range of people, and can provide a huge return on investment if managed correctly.  PPC offers a measurable marketing strategy that may be the easiest way to gain visibility and increase visitors to a site.
Unfortunately, the data provided by PPC engines can be misleading or confusing, even if the visitor is familiar with the practice.  This webinar will focus on teaching e-commerce business owners how to properly structure and analyze their PPC campaigns in order to gain an accurate assessment of their PPC performance.
“What’s unfortunate is that despite the massive opportunity to increase revenues, many online retailers still have no clue about how to deploy truly profitable Pay-Per-Click marketing campaigns,” said Scott Smigler, CEO of Exclusive Concepts, Inc.
This “Profitable PPC” method focuses on increasing revenue through extensive return-on-investment (ROI) and keyword research and analysis.  Exclusive Concepts, Inc. will introduce webinar attendees to this strategy, which will help businesses improve decision-making in many areas of advertising.
“Online retailers should attend our next webinar to learn a very specific approach to maximizing the profit of PPC marketing on Google AdWords and Yahoo! Search Marketing,” said Smigler.
According to Kiplinger’s Business Resources, companies are saving money on training and travel to seminars by learning crucial skills online through webinars.  Exclusive Concepts, Inc. wants to take that a step further by making the information available for free.
The free webinar will be held at 1:00pm EST on Wednesday February 25, 2009.  For additional information about Exclusive Concepts, Inc. or the webinar, visit www.ExclusiveConcepts.com.

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About Exclusive Concepts, Inc:
Founded in 1997, Exclusive Concepts, Inc. has spent the past decade building a reputation as the leader in online marketing. Their dedication to clients and innovative practices has set the standard in the industry. As one of the first e-commerce marketing firms, Exclusive Concepts is known for its low-cost, high-profit, award-winning practices that produce tangible results.
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Tags:Free Webinar, SEO, Ppc, Pay Per Click, Internet Marketing
Industry:Internet, Marketing, Technology
Location:Massachusetts - United States
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