Record Christmas & January Trading At Alexandalexa.com

Alexandalexa is well positioned for growth in 2009, following record trading over Christmas and January 2009. Higher basket spends, wider Brand choice and growing customer numbers have fuelled an excellent set of results.
 
Feb. 24, 2009 - PRLog -- Luxury kids fashion boutique Alexandalexa.com has posted an impressive set of Christmas results, with all key performance indicators showing positive growth,

“I’m delighted with our Christmas results, with customer numbers, sales, average basket values and conversions at record levels”, comments Alex Theophanous, Managing Director. “January also has been a record month for the Business, with turnover well ahead of December.

We helped build momentum over Christmas by expanding our range of luxury designers and by selective product promotions. Additionally we have an exceptionally loyal customer base who all returned over the festive period to buy their kids winter clothing from us.

Our January sale is proving hugely popular, with the website getting 20,000 visitors in the last three weeks alone.

We remain cautiously optimistic about the outlook for Alexandalexa.com in 2009, with our luxury brands and the internet proving resilient to the current economic climate. Our marketing plan remains strong, and we envisage putting more investment into key strategies to deliver further growth in 2009”



•   Sales +330% year on year for the 9 weeks to 25 January 2009

•   Average basket +9% up year on year for the 9 weeks to 25 January 2009

•   Conversion rate +65% up year on year for the 9 weeks to 25 January 2009

•   +500% increase in subscriber base year on year for the 9 weeks to 25 January
                     2009

For additional information about the subject of this release, contact Alex Theophanous, +44 207 384 1505, or visit: http://www.alexandalexa.com



Alex Theophanous
Managing Director
Alexandalexa.com
+44 207 384 1505
http://www.alexandalexa.com

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Online fashion business for kids, selling luxury Brands to 162 countries worldwide. Based in London (UK), Alexandalexa is pioneering online fashion for kids, having signed exclusive online selling agreements with Burberry, Ralph Lauren, D&G, and many more
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