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Fastrack forays into bags, belts, wallets and wristbands and launches exclusive Fastrack Stores!
Bangalore, February 23, 2009: Fastrack, in it’s journey to being a fashion accessories brand has expanded it’s portfolio to now include not just watches and sunglasses but bags, belts, wallets and wristbands too.
Designed by the in-house team, the new product categories include Bags: laptop bags, duffels, backpacks, totes, cross-bodies;
Addressing the media, Mr. Bhaskar Bhat, Managing Director, Titan Industries limited said, "With the accessories market growing 15% - 18% year-on-year, and the branded segment in particular seeing a growth of more than 25%, we saw an opportunity for Fastrack to expand its portfolio”
Adding to which Ronnie Talati, Business Head, Fastrack said, “The launch of our new categories along with the new exclusive Fastrack stores is a significant step towards Fastrack becoming an iconic youth brand, perhaps the first Indian one.”
The brand plans to inaugurate the first ever exclusive Fastrack Store in Pune in two days time and plans to open around 50 stores across the country by April 2010. Staying true to the brands' focus on being where its consumers are, the new Fastrack stores will be located in and around popular youth hang outs.
Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand targeting the urban youth in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. Fastrack extended its footprint into eye gear and in the last 3 years has quickly notched up the title of being the largest sun glass brand in the country.
Fastrack wrist gear and eye gear have a presence in over 4000 outlets across 450 towns, with exclusive brand kiosks in Metro Malls to its multi-channel distribution network which covers the 252 strong World of Titan Network, 220 Large Format Chain stores viz. Shoppers Stop, Lifestyle, Central, Westside, Pantaloons and Multi-brand watch & optical outlets. Now Fastrack has launched bags, belts, wallets and wristbands for now only available @ the Fastrack Stores on F.C. Road, Pune and Anna Nagar, Chennai.
For more information contact:
Nidhi Agarwal/ Tarusha
Madison Public Relations