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Moulton CampaignManager Provides Direct Response Marketers with Self-Service Management, Analytics
Part of Moulton Logistics’ fully integrated, web-based campaign management and decision support platform, the innovative CampaignManager gives advanced marketers unprecedented real-time control over their direct response campaigns.
Part of Moulton Logistics’ fully integrated, web-based campaign management and decision support platform, CampaignManager lets users administer nearly every aspect of their marketing campaigns. In addition to providing online management and distribution of digital creative files and other shared documents, CampaignManager makes it easy to set up and manage offers, SKUs and bills of material (BOMs) for faster time-to-market.
The platform also provides a central repository of offer codes and simplifies inventory set up, including the ability to direct the inclusion of special offer coupons and other materials in order shipments.
“When developing Moulton’s CampaignManager, we solicited extensive input from our direct marketing clients to ensure that the platform would meet the full scope of their campaign management needs,” said Patrick Moulton, Director of Marketing, Moulton Logistics Management. “As a result, CampaignManager allows marketers to easily perform high-level analysis and make necessary adjustments on the fly to ensure they are providing top quality customer service and that their campaigns are generating maximum profits.”
Featuring a simple interface and advanced marketing analytics, CampaignManager allows for the modeling of DRTV campaigns using comprehensive financial tools and automated compilation of cost data for breakeven and pro forma cash flow analysis. In addition to pre-populating data, Campaign Manager accommodates the uploading of any additional custom data marketers require to generate a complete picture of net revenues, all within a user-friendly spreadsheet embedded within HTML.
CampaignManager also enables real-time development and editing of call center scripts with custom rules. New and revised scripts or offer codes can be deployed to agents for instantaneous use through Moulton’s Sales Center. Or clients can export and transmit scripts and codes in universal XML formats for easy deployment. The platform also allows for streamlined creation and editing of templates for outgoing email confirmations and contact center responses.
“Moulton Logistics is dedicated to providing our direct response clients with a full suite of online tools and technologies to improve efficiencies, streamline operations and maximize revenues,” said Moulton. “Through features such as CampaignManager and SalesCenter, our web-based technology platform makes it easy and convenient for marketers to monitor and optimize their campaigns in real-time.”
One of the newest features of Moulton Logistics’ technology platform, SalesCenter is a flexible online solution for 24/7 inbound order taking. Using SalesCenter, marketers can make on-the-fly script changes with no downtime between creation and deployment. Agents can also look up existing orders to provide callers with a status report, enhancing customer service by eliminating the need to refer customers to a separate call center.
About Moulton Logistics Management
Based in Los Angeles, Moulton Logistics Management (www.moultonlogistics.com)
Page Updated Last on: Feb 20, 2009