Honest Seduction: Strategic and Tactical Ideas for Dramatically Improving Online Marketing ROI

Feb. 19, 2009 - PRLog -- Boca Raton, FL - ion interactive (www.ioninteractive.com) the leading provider of post-click marketing services and software, today announced the release of Honest Seduction: Using Post-Click Marketing to Turn Landing Pages Into Game Changers. Written by ion interactive founders Scott Brinker, Anna Talerico and Justin Talerico, the new book is a strategic and tactical how-to for not simply beating, but smashing the industry averages in online marketing conversions.

As an extended compilation of blog posts and articles from 1999 to 2008, Honest Seduction also tells the history of ion interactive, along with the founders’ evolution of thought giving rise to the concept of “post-click marketing,” and the development of the company’s groundbreaking LiveBall platform - all within the context of the decade-long growth and maturity of the online marketplace.

In quick-reading, entertaining essays, Honest Seduction lays out the principles of engaging respondents after their first click, and through the conversion process, whether it’s measured as a lead or a transaction. The book is essential reading for online marketers, and the secret advantage that changes the playing field.

According to research by Compete Inc, the leading web analytics firm, “It is possible that your competitors could be generating five times the ROI as you are with comparable messaging and spending. What can you do right now to increase the ROI of your ad campaign? Pay more attention to the post-click experience.”

“The goals of post-click marketing are quantitative, adds Justin Talerico, CEO of ion interactive,  “but the means of achieving those goals are highly qualitative and user-focused. If you’re using paid search, email or display advertising to drive traffic, leads or transactions—you need to learn the art and science of Honest Seduction.”

Honest Seduction is available on Amazon.com in both print and Kindle versions.

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About ion interactive: ion interactive is the leading provider of post-click marketing services and software. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. In addition, ion provides a range of professional services that complement its software platform, including consulting, strategy and communication development, implementation, creative services, support and training, and best practices.