Follow on Google News Industry News News By Location Country(s) Industry News
Follow on Google News | iUniverse would like to announce the release of Rx for Business: Thinkivity by Sandra W. Evans.A veteran business executive, Sandra W. Evans provides company leaders with a pioneering approach that boosts the effectiveness of internal processes by bridging with the external processes of customers, partners, and services.
By: iUniverse Promotional Services Department Tel: 1-800-AUTHORS Fax: 812-355-4078 Email: publicity@iuniverse.com (When requesting a review copy, please provide a street address.) ‘Rx for Business’ Series an Essential Guide for Companies Second Book in Series Offers Detailed Plan for Aligning Internal Processes, External Processes Bloomington, IN (February 17, 2009) – Rx for Business: Thinkivity (published by iUniverse) by Sandra W. Evans is an essential guide for any business looking to embark on a path that transforms companies - both internally and externally - into successful world-class organizations. The author draws on more than 25 years in business to teach readers how to harness the power of creativity to craft an enterprise-wide road map for change. In this second book of her Rx for Business series, Evans outlines her “Thinkivity” “Thinkivity is thinking about the power of creativity within a company to change internally, and about connectivity with the customer to change externally,” Complete with case studies and graphs to illustrate her concept, Rx for Business: Thinkivity is a powerful guide for using creative thinking to connect a company’s vision with its customers’ most urgent needs. Among the topics she covers: • How to design a structure for an actionable strategic vision and mission, then utilize a company’s capabilities to carry them out • How to launch an enterprise-wide workflow redesign initiative • How to apply the “What If” concept to produce viable products and services that customers will require in the future • How to overcome the risk-averse tendencies of employees and inspire teams to embrace innovation and change A revolutionary system that has helped top executives at S&P 500 companies turn strategy and long-term goals into tangible financial results for their organizations, Rx for Business: Thinkivity is the ultimate resource for turning an ordinary business into an extraordinary one. Sandra W. Evans has served as an executive and change agent for top companies such as American Express, First Data Corporation and Standard & Poor’s, a division of The McGraw-Hill companies. She brings her 25-year career and insight into business to her Rx for Business series. Rx for Business: Qualitivity is the first book in this series. iUniverse is the premier book publisher for emerging, self-published authors. For more information, please visit www.iuniverse.com. # # # iUniverse offers a variety of publishing services to help individuals publish, market and sell fiction, poetry and nonfiction books. The company utilizes print-on-demand technology, and is one of the largest self-publishing companies in the U.S. End
Account Email Address Disclaimer Report Abuse
|
|