Consumer Engagement in Health Care Quality is the Focus of New Web Site

Feb. 17, 2009 - PRLog -- Wowza recently launched a new Web site, http://www.wowzamade.com/healthcare, dedicated to informing visitors of the organization’s work with consumer engagement and health care quality data reporting.

Developed by Wowza, a marketing consulting firm based in Minneapolis, the new health care micro-site, http://www.wowzamade.com/healthcare, enables visitors, specifically Aligning Forces for Quality communities and those interested in reporting health care quality data, to review health care stories about Minnesota Community Measurement and the D5, Puget Sound Health Alliance, and the CAHPS III reports team, and learn about Wowza’s approach and capabilities with consumer engagement in health care quality.

Wowza takes a multi-disciplinary approach to designing and developing health care data reporting Web sites and consumer engagement marketing campaigns. The health care micro-site showcases Wowza’s creative and strategic expertise at combining marketing communications, consumer branding, advertising, journalism web development, and web usability to make complex health care information easier for consumers to understand.

Through work with two of Robert Wood Johnson Foundation Aligning Forces for Quality communities—Minnesota Community Measurement and Puget Sound Health Alliance—as well as work on CAHPS III reports research, Wowza continues to build resources and expertise to share with other communities across the nation and continue to move toward a common goal of improving the health care system.

For more information about Wowza and their work with consumer engagement and health care quality, call 612-435-7100 or visit http://www.wowzamade.com

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Founded in 2003 and based in Minneapolis, Wowza is a marketing consulting firm that combines creative and strategic expertise in branding, consumer-centered Web sites, web usability and word of mouth marketing to help clients engage and inspire their customers.