Feb. 16, 2009
-- MUCHACHOMALO are gaining cult status in Spain, as they already have in Holland, for being an underwear and urban streetwear brand with attitude. Since the brand’s official Spanish launch at Barcelona’s Bread & Butter fashion trade fair last week, the word has been on the street that there’s a new boy in town. It used to be that you flashed an inch of your Calvin Klein’s to show your style credentials;
now the question is, are you a MUCHACHOMALO?
But who exactly are these MUCHACHOMALOs?
Who is the target market for this make of underwear in exclusive design prints that scream confidence and style? The MUCHACHOMALO chico or chica is stylish and loves great design. While they are never just one of the herd, they are gregarious and tribal when it comes to great friends and great fashion. They never want to take themselves too seriously, but they always want to look great. They live life on the edge and are natural risk-takers, always looking to squeeze the most out of every experience. As the range extends from men’s underwear and women’s underwear through to children’s underwear, the MUCHACHOMALO chico and chica can make sure the whole family reflects its love of fashion and expression.
While boxer shorts are arguably MUCHACHOMALO’
s most iconic piece of clothing, the collection also includes beachwear (bikinis for the chicas and board shorts for the chicos) and accessories such as bags. The designs change with the seasons, so that the MUCHACHOMALO customer can keep their underwear and beachwear as up-to-the-minute as the rest of their wardrobe.
Find out whether you are a MUCHACHOMALO and see the latest collection at www.muchachomalo.es.
Editor’s Note: MUCHACHOMALO is represented by the search engine optimisation (SEO) and digital marketing specialists, Global Ad Solutions. Please direct all press queries to Louise Byrne. Email: email@example.com or call: +34 951 272 972 / +44 (0)20 3070 1959.