Party Rental or Party Hire Companies need improved marketing during these tough times!

Feb. 24, 2009 - PRLog -- Various reports from the USA have described how companies in the party rental and party hire market have been hurt by the downturn.  

For example the substantive decline in the $175Bn USA corporate meetings (events) market.   USA Companies are slashing their expenditure both to reduce costs and to avoid negative public perceptions. Albeit such perceptions are misplaced and don’t recognized the business value of such events. Anecdotal evidence from the Canada, Australia and the UK also show a similar impact.

Early evidence points to a similar downturn in domestic party and rental markets as well.  However the evidence is not as overwhelming at this juncture.

So if there is a decline the next question is what to do about it?  Do you cut your marketing expenditure or do you change your marketing mix?

The clear answer to the first question is don’t cut your marketing expenditure.  Every marketing journal seems to be absolutely adamant about that subject, cutting your marketing in a downturn can be a disaster.

So if cutting your spend is not advisable, then the next option is too look at market advertising effectiveness.

Traditionally such expenditure has been directed towards print advertising, directories advertising (eg yellow pages) and in some cases TV advertising, HOWEVER!

The effectiveness of these three media types is now being shown to be declining in effectiveness, with one exception apparently Australia’s yellow pages.  Generally all three are showing signs of long term decline, as the impacts of the internet are felt.  To quote one of our clients recently,

Dad used to spend $15000 to $20000 a year on Yellow Page advertising; we now spend less than $2000.  Because most of our local clients use the internet to find us, not yellow pages.

That is not too say that you should stop print, TV and yellow page advertising they are part of your marketing mix. BUT what is needed is a greater focus on low cost digital marketing, such as web marketing and emailing.  

This requires a digital marketing foundation and such a foundation should be integral to your party rental or party hire business management system.  Why, because your rental or hire business software contains your primary marketing content, your catalogue.  Presently most hire and rental companies maintain separate systems, hence separate databases, for their marketing and web marketing.

The recently released HireEzy V2.0 is perfect for party rental and party hire companies who wish to create a digital marketing foundation to cut their marketing costs whilst increasing their effectiveness!

Simple one click selections from your product catalogue, can produce high graphic marketing brochures, fliers of even customer newsletters, that can be either emailed or printed.  All these marketing tools are inbuilt into the HireEzy product.  

BUT even more importantly, with HireEzy's unique web integration tools( option), any changes you make in your main catalogue can be immediately published to your website, if you so choose.  What this does, is to potentially increase your search engine rankings, if you make changes often, that in turn improves you lead generation. Why not select the option to enable on-line web customers to place orders into your HireEzy system.  Saves double handling without mentioning the incredible improvement in web site customer retention.

This incredible functionally rich party rental and party hire company business management software is believed to be the only system in the world with a powerful in built digital marketing platform.

What does it deliver, well according to some clients it can deliver as much as 30% cost saving, whilst increasing lead generation.  Now that is good news in tough times!

Want more information, then go to www.makinglifeezy.com.au

# # #

Making Life Ezy developers of HireEzy and AgencyEzy. HireEzy is the complete booking management business system for the hire and rental industry.