Naizak Hosts Riverbed’s MENA Partner Conference In Dubai

Conference to cover new business opportunities for resellers, update them on the latest products and honour the best-performing partners at the event.
By: Abdullah Dakroub
Mr. Rami Abu Zaid, Corporate Telecoms Manager at Naizak
Mr. Rami Abu Zaid, Corporate Telecoms Manager at Naizak
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Mena Partner Conference


Feb. 15, 2009 - PRLog -- Dubai, United Arab Emirates: Naizak, a leading systems integrator and Riverbed’s value added distributor (VAD) in the Middle East and North Africa (MENA) region, today announced that it is hosting the annual MENA Riverbed partner conference on the 17th February 2009 at the Ritz Carlton hotel in Dubai. The event, which is being jointly organised by Naizak and Riverbed Technology - the leader in Wide Area Data Services (WDS), will cover the company’s solution roadmap as well as help resellers identify new market opportunities in the face of the current economic slowdown. Naizak will also honour the best performing channel partners with awards to recognise their contribution to Riverbed’s regional growth and success in 2008.

Speaking on the event, Mr. Rami Abu Zaid, Corporate Telecoms Manager at Naizak said, “Riverbed has experienced significant growth in the MENA region in 2008. The region has been a growing market especially for Riverbed’s Steelhead appliances for WAN optimisation and application acceleration. Our partners have played a very important role in our success by expanding the market for Riverbed’s products and we plan to honour them at this event. The partner conference will be platform for us to meet all our resellers and systems integration partners from across the region, update them with the latest technologies and also have our partners share their best practices and success stories with everyone present.”

The MENA partner conference will be attended by Riverbed’s existing resellers in the region and new companies that are looking to join the partner network. The event will showcase new products from Riverbed that have won industry accolades. Riverbed's award-winning Steelhead WDS appliances address all of the issues that affect application performance over the WAN, dramatically improving the performance of applications that companies and knowledge workers rely on every day - including file sharing, email, backup, document management systems, IT tools, as well as ERP and CRM solutions. With Riverbed, any of these applications can be accelerated somewhere between 5 and 50, and even up to 100 times faster. Solutions from Riverbed are deployed in various key verticals inclusive of Oil and Gas, Health, Government, Defence, Aviation, Construction and Finance.

“While Riverbed’s products offer best-in-class features when it comes to technology, we also realise that it is our partners that have helped grow this business. We are committed to our channel and to recognise their efforts, we plan to honour them with awards at the event,” Mr. Abu Zaid added.

Naizak has helped Riverbed with its channel development to grow the business further. The distributor has also promoted Riverbed at major regional events such as Gitex in Dubai, Cairo ICT, OT and CIO summit in Bahrain and through road shows and seminars across the GCC region.

Naizak provides a suite of professional services as part of its value proposition which include equipping the local partners with sales/pre-sales and technical knowledge. The company is the Authorized Training Partner for Riverbed in the MENA region where customers training can use its facilities in UAE and KSA. The distributor also helps partners by leveraging its regional reach in Middle East, and in providing demonstration units to cover all testing requirements for customers.

“The partner conference is strictly for resellers who promote Riverbed solutions in the MENA region and also for prospective resellers interested in joining our network. The event will help in highlighting the unique value proposition that Riverbed solutions bring to customers looking to optimise their network costs,” said Mr. Abdullah Dakroub, Channel Manager - MENA at Naizak.

"We, at Naizak, have invested heavily over the years by having a professional sales and technical team dedicated to promote Riverbed's award-wining Steelhead product because we believe in this extraordinary technology and its worth in today's low bandwidth and high latency networks. We are committed to promoting Riverbed through our valued channel partners, where partners will also benefit from the value added services Naizak offers. We are looking to widen and strengthen our reach to actively cover customer's WAN requirements across the whole MENA region, including Pakistan and Turkey. It is our commitment to our channel partners and their customers that has made us enhance our services better and add more value to them,” Mr. Dakroub added.

Naizak has helped grow Riverbed’s sales by a whopping 400 % in the past year in the Middle East including Egypt, Pakistan and Turkey. The distributor has ensured that there are atleast two resellers for Riverbed in each of the individual countries for better market penetration and as a result has seen remarkable penetration in the banking, construction and Oil & Gas markets. Naizak plans to add on more vendors to its value-added distribution portfolio in the near future.

About Naizak:
Naizak is a subsidiary of Saudi-based Al Abdulkarim Holding Company, the Kingdom's largest supplier of electrical, electromechanical, telecom, instrumentation, and oilfield equipment. Naizak, along with the other subsidiaries, maintain a network of regional offices in Bahrain, Kuwait, Qatar, Saudi Arabia, Libya, Kazakhstan, India, Japan, USA and the United Arab Emirates. By representing global brands such as SAP, Fujitsu-Siemens Computers, Hitachi Data Systems, Riverbed Technology, Aruba Networks, Pink Elephant, Shipnet, Alcatel Lucent, Secure Matrix, Quadrant, and many more, Naizak regionally positions itself as the local arm of these companies  to extend help to all its valued business partners and customers around the Middle East and North Africa region. Naizak products and services include training and education services, data centre infrastructure, enterprise applications, e-learning solutions, IT service management, consultation and telecommunications services. Naizak is a totally customer-driven local services organization, with an intentional policy of investing heavily in high caliber staff. For further details, please visit
For further information, please contact:

Abdullah Dakroub
Channel Manager – MENA
Naizak FZ-LLC
Tel: +971 4 391 1464
Fax: +97 1 4 390 9540
Tags:Naizak, Riverbed, Mena Partner Conference, 2009
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