Pringles Launches ‘rice Infusions’ Crisps A Step Into ‘healthier Snacks’ Sector

Healthy rice crisp option loaded with flavor hits supermarkets across the region
By: Amal
Feb. 15, 2009 - PRLog -- Jeddah, November 25, 2008: Procter & Gamble’s Pringles, the number one selling stacked potato crisp brand, has launched ‘Pringles Rice Infusions’, a breakthrough in healthy snack foods that uses rice grains  instead of potatoes and is packed with lots more flavor and a lot less fat, thanks to the breakthrough ‘flavor infusion’ technology. ‘Pringles Rice Infusions’ combines the delicate eastern focus on rice, with international flavors that include Cheese & Onion, Asian BBQ and Hot & Spicy - making it the perfect complement to any party snack, or as a healthier snack for those on the go.

As consumers become more health conscious, Pringles Rice Infusions is set to repeat the break-away success in the Gulf region that it has achieved in Europe. A success based on its  superior flavor and crispy fresh flakes, with each crisp containing a staggering thirty per cent less fat than regular Pringles products.

Speaking of this new phase in Pringles, Emeric Capdevielle, Brand Manager said, ‘Pringles is a leader in stacked crisp category and now we are taking it to a whole new level. Pringles Rice Infusions is timely, because it perfectly meets our consumers’ higher expectations for a healthy tasty alternative. Pringles Rice Infusions is the perfect guilt free snack. ‘’

Pringles Rice Infusions come in a variety of flavors to suit every taste. From Cheese & Onion to Asian BBQ to Hot & Spicy, Pringles Rice Infusions are now available at all major supermarkets across the region.

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