Capital Idea Ventures and I Choose Life Africa Unveil JIJUE.org 1 Million Campaign for HIV Testing

Jijue.org site offers updates on campaign activities including a counter of Kenyans tested during the campaign plus events calendar, HIV testing center locations, opportunities for action, FAQs on HIV testing and more.
By: Capital Idea Ventures, Inc. (CiV)
 
Feb. 14, 2009 - PRLog -- WASHINGTON, DC – Capital Idea Ventures, Inc. (CiV) in conjunction with I Choose Life Africa announces the launch of JIJUE.org, a website to support the JIJUE 1 Million Campaign for an HIV Free Generation.

The JIJUE campaign is a youth-based movement to encourage 1 million Kenyans to know their HIV status by 2010. In addition to ongoing HIV testing at locations throughout Kenya, a central part of the campaign will be two concerts in Nairobi, Kenya on February 20th and 22nd headlined by Grammy Award-winning rock band Jars of Clay and popular Kenyan artists Eric Wainaina, Pete Odera, Kanjii, Atemi, DJ Mozz, M.O.G, A-Star, Jimmy Gait, Juliani, among others.

The new website was developed through close collaboration from members of the CIV team in the United States and the ICL/JIJUE team in Kenya. In addition to information on campaign events, the site features a blog, photos from JIJUE events, a Get Involved section and links to the campaign’s presence on social media outlets Twitter and Facebook. A Flash-based homepage counter will display the number of Kenyans who have been tested since the launch of the campaign.

“It’s been great to see the response to the site by local media and young people,” said Gregg Mwendwa, Director of the JIJUE 1 Million Campaign, “I think the resources on JIJUE.org provide a critical connection point for people interested in being part of the movement.”

“We’ve really enjoyed our partnership with D.J. and the CiV team on this project.” Mwendwa added. “Together, we have developed a valuable platform to launch this important campaign. CiV came up with a creative solution on a short timeline and they actually made the whole process fun, too.”

You can learn more about the project by visiting the JIJUE 1 Million Campaign website, located at http://www.jijue.org

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Capital Idea Ventures (CiV) is a full-service Internet services firm based in the Washington, DC area. CiV offers professional web services including: Web Design, Web Development, Social Media, Search Engine Optimization (SEO) and Flash Design.
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