Schwarzkopf Professional & Frizz Da Salon celebrate this Valentine's in absolute style!

Menaka & Sadhu owners of the Frizz Da Salon chain kick start the Valentine’s week celebrations by creating fashionable looks with a range of Schwarzkopf Professional’s hair care products on the star casts of the upcoming movie – Saa Boo Thrii
By: Hanmer MS&L Communications
Feb. 13, 2009 - PRLog -- With Valentine’s Day around the corner, Menaka & Sadhu from Frizz Da Salon in association with Schwarzkopf Professional, the hair care major, created stunning makeovers on eminent personalities from the upcoming movie – Saa Boo Thrii. The makeovers were given to the star cast of the movie-Prajen, Sara, Bala, Midhuna, Arshadkhan & Aksha using a varied range of colors and styling products from Schwarzkopf Professional in the city today. Keeping the festive spirit in mind Menaka and Sadhu created the most fashion forward look on the star couples to set new trends and demonstrated how edgy makeover styles could be created. By the use of the exuberant range of Igora Royal colors from Schwarzkopf Professional, the couples were offered a plethora of highlights and hair colors to choose from thus staying true to the romantic theme.

The looks offered by the hair experts were trendy and happening Valentine’s looks which were in line with the looks carried by the star cast in the film. The couples were given 3 distinct looks – the young & fashionable look worn by college goers, one look worn by trendy IT professionals and finally a traditional look worn by chic individuals. The celebrities were given matching highlights using the IGORA Royal range of colors of deep darks and lights and the look was completed using Schwarzkopf Professional’s OSIS range of styling products. Through this makeover, Menaka and Sadhu also unveiled looks where the thrust was on sexy and rich indulgent color tones overlaid & intermingled with a smooth glossy finish and matching creative highlights.

Frizz Da Salon an exclusive Schwarzkopf Professional salon boasts of the latest technology in hair and beauty. With over 12 years of experience in the grooming industry under their belt – Menaka & Sadhu are an absolute pro in the hair realm when it comes to makeovers with hair cuts, colors, style, straightening, perm and facials. Their clientele reads like the who’s who list with celebrities like Radhika Sarathkumar, Anu Hassan, Poornima Bhaygaraj , Shantanu Bhagyaraj , ace film-maker Priyadarshan and his wife Lizzy , Gauthami, Dr. Priya Selvaraj , Dr. Kamala Selvaraj to name a few.

Speaking on the occasion, Mr. Murali Sundar, Country Manager, Schwarzkopf Professional, commented, “The beauty business boom in India has set the atmosphere conducive for innovative trends in styling and grooming to take charge as a prerequisite to feel good and healthy. We are happy to be associated with Frizz Da Salon endorsing their expertise in Hair care and Skin care makeovers that are in vogue globally and glad we could associate with them this Valentine’s to help create some exquisite looks.”

With a smile, Menaka, owner Frizz Da Salon added “At Frizz Da Salon, we are passionately committed to fulfilling grooming needs & our aim is to provide our patrons with a great experience. We are delighted to be associated with Schwarzkopf Professional which is an internationally renowned hair care giant to celebrate the festival of love and it gives me immense pride to know that the star cast of the film loved the makeover.”

The makeovers offered to the celebrities were portrayed in 3 kinds:

   A college going couple
   A working couple
   A traditional couple

All the looks were given using Schwarzkopf Professional’s range of products.

About Schwarzkopf Professional: Schwarzkopf Professional is part of the business unit cosmetics/toiletries of the Henkel group, Düsseldorf, and is one of the leading suppliers in the hairdressing business worldwide. Based on a professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 80 countries. Well known international brands include Igora Royal & Igora Vibrance (colour), BC Bonacure (care), Osis and Silhouette (styling) as well as Straightening brands Glatt and rebonding with Strait Therapy and Natural Styling (form).

For more information, please call,
Sonia Rana / Paul Ebenezer
9791038833 / 9840545673 /
Phone:+91 44 4214 4891
Tags:Hairstyles, Beauty, Hair Color, Schwarzkopf Professional, Hair Cuts, Offers, Celebrations, Hair Salons, Lifestyle
Industry:Beauty, Fashion, Lifestyle
Location:Chennai - Tamil Nadu - India
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