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Follow on Google News | Plimus Announces Support for Paypal SubscriptionsAdditional Payment Method for Recurring Billing Meets Growing Customer Demand, Will Lead to Improved Conversion & Revenues
By: Plimus, Inc. “Plimus vendors rely on Paypal as one of the top three payment methods within our platform,” commented Simon Jones, VP of Marketing for Plimus. “The technology and customer demand have now reached the critical point where enabling Paypal-based subscriptions makes solid business sense.” Paypal, a division of E-Bay (NasdaqGS: EBAY), operates one of the most successful alternative payment options available. Consumers are able to move money between their own, and others’, accounts instantaneously, without the need to actively involve banks, credit card companies or any other intermediaries. Plimus has offered Paypal as a payment option within its outsourced e-commerce platform for some years, and is responding to consumer demand by now enabling subscription payments through Paypal. “Subscriptions and recurring billing are becoming a dominant business model online,” noted Hagai Tal, CEO of Plimus. “Consumers unwilling to commit to high-ticket one-time purchases are very open to paying over time. Adding Paypal as a payment option for recurring payments was a natural fit for Plimus.” With the addition of a Paypal option on subscriptions, the Plimus platform has eliminated another barrier to purchase for customers. The platform, which has been in place since 2001 and serves several thousand active vendors each month, continues to evolve, and will see additional updates in the near future. “The Plimus platform is designed for a singular mission: help vendors increase their e-business revenues,” concluded Jones. “Expanding the payment possibilities for subscriptions helps us to execute this mission, making it easier for customers to buy Plimus vendors’ offerings. New features and capabilities that are just around the corner will continue the momentum, and help vendors around the world truly take charge of their e-business operations.” End
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