Morphosis: A Case Study in Advanced Practice

Feb. 11, 2009 - PRLog -- DesignIntelligence and the Design Futures Council have released a new Focus on the Future report that provides a detailed examination of how renowned architecture firm Morphosis is using technology, design processes, leadership, and culture to enable award-winning and profitable work through integrated practice.

Led by architect Thom Mayne, the firm embraces the three major developments changing the way buildings are created:

   * A shift from static to dynamic forms
   * The intersection of theories of form with the current concerns about sustainable design
   * Building information modeling, which enables the complete three-dimensional modeling of a design in the virtual world

Author Stephen D. Dent highlights important lessons to be learned from an advanced practice such as Morphosis by firms seeking to evolve as well as the academy.

The report is available for download it from in the DI.net bookstore for a nominal fee: http://www.di.net/bookstore.

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DesignIntelligence is the Design Futures Council’s bi-monthly report on the future, delivering original research, insightful commentary, and instructive best practices. Design leaders rely on DesignIntelligence to deliver insight about emerging trends and management practices, allowing them to make their organization a better managed, more financially successful enterprise.