News By Tag
News By Place
33 Breakthrough Direct Mail Strategies That Double or Triple Your Response in Recessions
Direct response advertising expert reveals strategies to help businesses increase sales and leads in a recession
During this comprehensive 60-minute seminar to be held Tuesday, February 24, 2009, at 11:00 a.m. (PT), participants will learn tested-and-proven techniques that have been shown to boost response rates, increase sales and generate more leads during the past 5 recessions.
Large and small businesses can put Huey’s practical action items to work, as he shows attendees how to construct a winning direct mail campaign—and how to further improve results by integrating print and online marketing. He will also reveal specific copywriting strategies and show examples of his own breakthrough campaigns that have doubled or tripled response rates for his clients.
“These time-tested strategies are particularly important as the economy slumps into recession and marketers scramble to keep sales up,” Huey said. “During the recession, some marketers will decide to cut back on their marketing—but that decision will prove fatal or crippling,” he explained.
He notes that in the previous recession, only 25% of businesses increased their marketing. As a result, their average market share growth outpaced other businesses by 2.5 times.
“I will present tactical advice on increasing response to help offset declining sales,” Huey added. “For example, there’s one simple change I made to a client’s website that increased his conversions by 300%.” The webinar will include more easy-to-apply strategies for marketing to both businesses and consumers.
About Craig Huey
Since founding Creative Direct Marketing Group, Inc., more than 25 years ago, Craig Huey’s campaigns have generated multimillion-
For more information about this webinar, to be held Tuesday, February 24, 2009, at 11:00 a.m. (PT), contact Roosevelt Flanagan at 310-212-5727 or firstname.lastname@example.org. Registration is available at www.cdmginc.com/