Longer,Lusher Eyelashes at Prima Center for Plastic Surgery in Atlanta

Allergan has just announced the launch of its exciting new product LATISSE™, for stimulating eyelash growth.
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* Atlanta - Georgia - US

Feb. 9, 2009 - PRLog -- Allergan has just announced the launch of its exciting new product LATISSE™, for stimulating eyelash growth. LATISSE™ is the brand name for the drug bimatoprost, which is marketed by Allergan under the name Lumigan for the treatment of glaucoma.

There are many drugs that were originally introduced for one treatment only to discover that they were good for other uses as well.  This is the case for LATISSE™.  Its original use was, and still is, for the treatment of glaucoma.  Botox is a similar drug.  It was used for many years by physicians  to treat twitching lids and crossed eyes, before Allergan helped popularize its use for cosmetic indications. Now, cosmetic sales of Botox vastly exceed those for strictly medical uses.

LATISSE™ is the only FDA approved drug formulated for the strict cosmetic purpose of treating HYPOTRICHOSIS, which is the term used to describe inadequate or sparse eyelashes. A prescription must be obtained from a physician.

Depending upon what state you reside, the product may be dispensed at your prescribing physician’s office and/or at a certified pharmacy. Maximum results are not appreciated until 16 weeks. Once your peak clinical result is obtained, a maintenance dose is suggested or else the eyelashes will slowly revert back to their original form.  Therefore, refills are required and will vary state to state whether it may be written for at the time of your initial evaluation. If you experience any untoward side effects or adverse reactions, you must immediately report back to your prescribing physician.

The 5 steps recommended for LATISSE™ use are as follows:

Step 1 for LATISSE™ application: Before application, remove all creams and wash face.  Remove contacts from the eyes.
Step 2: Prepare the LATISSE™ Applicator: Place one drop of LATISSE™ onto the applicator, but not on the Latisse applicator tip.
Step 3: Apply to skin using the LATISSE™ Applicator: Apply directly to the area at the base of the upper eyelid eyelashes where they meet the skin.  No runoff.
Step 4: Blot any excess with a gauze or dry tissue
Step 5: Dispose of the applicator and use a new LATISSE™ applicator on the opposite eyelids.

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Dr. Zwiren is a graduate of The University of Georgia , and received his MD from Emory University School of Medicine. He completed his Plastic Surgery residency at Ohio State University. He is a member of the American Society for Plastic Surgery and the Georgia Society of Plastic Surgeons. He is the host of a weekly plastic surgery talk radio show on WGUN 1010am in Atlanta.
Visit his website, http://www.primacenter.com or contact him at (770) 495-1477.
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Industry:Health, Beauty, Medical
Location:Atlanta - Georgia - United States
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