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Follow on Google News | Starr Tincup releases Human Capital Marketing Mediums Pro’s & Con’s, Phase 1Marketing firm for human capital software and services companies offers article to help guide marketing investments and decisions
By: Starr Tincup The article can be viewed here: http://crunk.starrtincup.com/ “Marketers in the human capital space are presented with so many options to focus their time (and spend their money),” said William Tincup, principal and co-founder of Starr Tincup. “Unfortunately, they often make decisions about which avenue to pursue before they understand all of the pro’s and con’s that are associated.” While it’s true that each medium has its advantages, some marketers may be unaware of the hidden pitfalls associated with an activity—very high initial investment or below-average response rates, for example. So Starr Tincup set out to illuminate their readers. They identified the 10 most common mediums used by human capital marketers to reach HR buyers, and went into an exhaustive analysis of each—both the pro’s and con’s. “The paper turned out to be so long that we had to split it in half,” said William Tincup. “We’re releasing the first 5 now, and the next 5 will be released next week. The advantages of this are two fold; first, readers don’t have to pore over page after page of content—we want to be conscientious of our readers’ time. Second, by giving ourselves an extra week, we’re all but guaranteed to catch any typographical errors that would have slipped in there otherwise.” To learn more about Starr Tincup, visit their website at www.starrtincup.com About Starr Tincup Starr Tincup is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment. Check us out at www.starrtincup.com. Media Contact Corey Smith smith@starrtincup.com 817-204-0387 # # # About Starr Tincup Starr Tincup is a marketing firm for companies who sell human capital solutions. We offer marketing strategy, marketing execution, media sourcing and staffing services. Unlike general agencies, Starr Tincup is all about human capital—we've worked with hundreds of companies in the space. Founded in 2000, Starr Tincup is located in Fort Worth, Texas. Our mission is to innovate marketing in the human capital solutions market segment. Check us out at www.starrtincup.com. End
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