Customer Insight Group Publishes Blog of Innovative Loyalty Marketing Advice

Feb. 5, 2009 - PRLog -- Companies in all industries today are faced with rising customer disloyalty and shrinking margins. But some firms are enjoying surprising successes. Customer Insight Group’s Loyalty Blog offers real-world examples, many drawn from projects we have worked on with clients grappling with acquiring, retaining and nurturing profitable customer relationships.

“My intention in creating the Loyalty Blog is to provide marketers with a road map for success in loyalty marketing. For novices, it provides the fundamentals needed to succeed. For the loyalty-marketing practitioner, the blog is a benchmark, or sense of context — how their efforts compare to others in various industries. For everyone, I offer some new insights and wide abstractions about my forte, loyalty-marketing strategy,” noted Sallie Burnett, president of Customer Insight Group. Look for cutting edge loyalty marketing advice and tips that you can put into practice in 2009.

Though not every reader will agree with the all the ideas, strategies and hypothesis posted, it is our hope that this Loyalty Blog will at least initiate starting points for an interactive, thought provoking discussion. We welcome you to join in the conversation at http://www.customerinsightgroup.com/loyaltyblog/

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ABOUT CUSTOMER INSIGHT GROUP, INC.

Customer Insight Group, Inc. helps companies develop and execute high-performing acquisition, loyalty, upgrade, and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions. Explore how Customer Insight Group makes a difference for such clients as The Bon Ton Stores, Dick’s Sporting Goods, HSBC, Regis University, Network Affiliates and many other Fortune 500 companies by visiting www.customerinsightgroup.com.