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Follow on Google News | Retailers Stock Up On Valentines Day PackagingIn vying for the estimated $17 billion expected to be spent this Valentines Day, Jewelers, Florists and Gift Shops will be adding value with extra services and packaging to woo shoppers.
By: Jesse Kanclerz | Premier Packaging The keys to exceeding the high expectations of Valentines shoppers will be providing additional value beyond the sale. While a gift represents an expression of love, many people also prefer to articulate their feelings with written words. Savvy retailers recognize this desire and will include complimentary enclosure cards with purchases. How a Valentines gift is presented is arguably as important as it’s selection. A smart retailer understands a gift-wrapping service will provide competitive edge, especially with last minute crowds. However, to balance the competing demands for speedy checkout lines and fashionably wrapped gifts, retailers are getting creative with their packaging. “A trend we’ve noticed is retailers opting for colorful combinations of gift bags, tissue and ribbons for gifting. This option is often faster, easier, and uses less space than traditional gift-wrapping. To help our customers, we created combo packs with coordinating bags, tissue, ribbon and raffia specially themed for various occasions or in solid colors (http://www.retailpackaging.com/ Premier has a new set of Valentines combo packs, including other Valentines themed ribbons and tissues. Time strapped retailers will appreciate how combo packs save them time at the register while providing a professionally gifted image for their products. All Premier combo packs include a matching color combination of 25 gift bags, 500 yards of curling ribbon, 109 yards of raffia twister and 1 or 2 packs of 48 ct. tissue. # # # Premier Packaging offers a variety of packaging supplies, from ribbons and tissue paper to gift wrap, paper and plastic bags from its fully stocked warehouse in Macedon, NY. End
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