Irish celebrity chef Niall Harbison cooks up a fresh start for iFoods.tv with lookandtaste.comCelebrity chef Niall Harbison cooks up a fresh start for iFoods.tv with Irish Tánaiste, launching video recipe site lookandtaste.com
By: Fionn Kidney, lookandtaste.com Previously known as iFoods.tv, which featured on the Dragon’s Den, a limited number of preview passes are now available for the relaunched site at lookandtaste.com, which promises to both teach and inspire the inexperienced cook while challenging more accomplished chefs. Speaking this week following an announcement that the site has secured €400,000 of fresh investment, CEO Sean Fee said “To have secured investment in this economic climate is a solid vote of confidence for lookandtaste.com, and will not only enable us to continue adding more quality video recipe tutorials, but allow us to introduce further features to the site as well as developing an iPhone application.” Foodies and aspiring celebrity chefs alike can now register for an exclusive preview pass for the site when it goes live in early February at www.lookandtaste.com Interested parties from the media and food worlds are also invited to enjoy breakfast with Niall at the headquarters of Enterprise Ireland in London this Friday 30th January at 9.30am. To register for your place, please contact Fionn@lookandtaste.com by 1pm on Thursday 29th January. About Niall Harbison Niall Harbison started his career as a chef in Ireland's premier restaurant at the time, Peacock Alley, under the guidance of Michelin Star chef Conrad Gallagher. Niall became the youngest Head Chef in Ireland of a fine dining establishment in 2001 at the age of 20. Since then Niall has continued to cater for the most discerning palates, at the likes of Bill Gates’ 50th Birthday party, and for U2, Lance Armstrong and Mariah Carey. Contact Information For any further information and press coverage please contact Fionn Kidney +353 1 5111256 or fionn@lookandtaste.com End
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