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Consumer Desires for Comfort and Security Drive Color Guild's 2009 Paint Trends
The Color Canvas 2009 Collection features five up-and-coming trends and 35 colors available exclusively at Color Guild member locations.
By: Color Guild
“One of the overriding paint trends in 2009 will be the return to elemental colors,” said Lynn Ludlow, Color Guild color consultant. “A focus on the state of the global economy, as well as the environment will bring consumers back to neutral colors, such as muted yellows, soft grays, café browns and khakis, in the home.”
Color Guild 2009 paint trends are derived by researching and observing color trends and social issues around the globe, including ecological issues, technology discoveries, political issues and even sporting events.
According to Robert Shapiro, Color Guild executive director, there are five main paint color trends that will be hitting homes in 2009. The trends have been labeled Ease, Earthwatch, Exploration, Evolution and Expression.
Ease: For too many consumers, life is fast-paced and complex. The Ease color collection focuses on the trend to simplify and slow down life. This color palette of soft grays, muted greens and soothing lilac allows consumers to bring peace and serenity back into their home.
Color Guild’s Ease color palette includes: Leisure, Simplistic, Recoup, Natural, Purity, Chill and Response.
Earthwatch: Sustainability is now a global initiative for every citizen on the planet. From fresh water to clean air, the Earthwatch color collection re-introduces natural colors as a simple reminder of how to make planet Earth a better home.
The Earthwatch color palette allows consumers to surround themselves with organic colors featuring earth tones blended with ocean blue.
Color Guild’s Earthwatch color palette includes: Ozone, Element, Flora, Continental, Tidal, Mineral Dust and Magical Moon.
Color Guild’s Exploration color palette includes: Discover, Journey, Navigate, Darwin, Sahara Fire, Columbus and Trek.
Evolution: The global focus on reducing waste by recycling and repurposing products is changing the behavior of consumers and businesses alike. The Evolution color palette reflects this lifecycle focus with muted yellows and taupes.
Color Guild’s Evolution color palette includes: Metaphor, Progress, Advancement, Perfection, Maturation, Betterment and Influence.
Expression: While we all reach out to protect and serve our planet, we must also maintain our own individual identities. This trend reveals itself through a palette of vibrant colors the Color Guild has coined “Expression”
Color Guild’s Expression color palette includes: Personality Plus, Organic, Drama, Symbol, Henna, Thumbprint and Unique.
Consumers can get the inside scoop on color trends in the pocket-size Color Canvas Collection card, color disks and paints at Color Guild member locations. Visit www.colorguild.com for a list of members.
About Color Guild
Color Guild is comprised of more than 55 independent paint manufacturers from 14 different countries and is dedicated to the marketing, promotion and selling of paint products. The combined expertise and experience of the member companies makes Color Guild uniquely qualified to serve as a definitive resource on color and coatings. For more information visit: www.colorguild.com