Replaceads, The Third Largest Internet Radio Advertsing Service, Grows Dramatically

Jan. 26, 2009 - PRLog -- New York, NY – The November comScore/Arbitron Online Radio Ratings Service report (available at http://www.arbitron.com/onlineradio/home.htm) shows ReplaceAds grew its online radio audience to a CUME of 2.18 million listeners per week in November.  ReplaceAds’ audience grew from a CUME of 1.77 million listeners per week in October, the month ReplaceAds debuted on the report.  ReplaceAds’ Internet radio audience CUME now falls almost evenly between CBS/AOL and Clear Channel’s online radio CUME, according to the November report.  

“We are very encouraged by the rapid growth of our audience.  The bigger our audience gets, the greater the value we can provide our advertisers interested in transitioning some of their broadcast television spend to the Internet”, said Jeff Pescatello, co-Founder of ReplaceAds.  “Our audience is getting to the point where it is about the same size as a daytime network television audience.  However, unlike traditional television or radio, we can target an advertiser’s message so that it only reaches the exact audience the advertiser wants, something not possible with traditional television or radio.” Pescatello continued.  

In this new economic environment, most advertisers are looking for ways to reduce their overall advertising spend, while increasing brand awareness among their target audience. ReplaceAds is uniquely positioned to do just that.  “We can use an advertiser’s existing television and radio creative and deliver targeted pre-roll and in stream ad campaigns with reach and scale that cannot be found anywhere else” said Pescatello.

About ReplaceAds

ReplaceAds has aggregated the advertising inventory for over 4,000 radio stations and an undisclosed number of Internet television stations.  ReplaceAds packages the aggregated audience into demographic subsets and sells those subsets to advertisers.  The result is a highly targeted and planned campaign that provides great results to advertisers and yields higher revenue for online broadcasters.

The ReplaceAds Network team is comprised of veterans from the film, music, radio, advertising, and Internet broadcasting industries who all share a passion for building value for our customers and partners.  www.ReplaceAds.com

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The ReplaceAdsTM network is made up of thousands of professional online radio and television broadcasts that are listened to, or watched by, millions of people each day.