New Performance Nutrition sponsors upcoming WEC® event

New Performance Nutrition is proud to announce the sponsorship of the upcoming World Extreme Cagefighting® (WEC) event, which will take place Sunday January 25th, 2009 at the San Diego Sports Arena.
By: Jennifer Larson
 
Jan. 22, 2009 - PRLog -- New Performance Nutrition is a leader in the fitness and nutrition industry, and the sponsorship of an event such as this “is a perfect example of the connection between optimal health and peak performance,” according to CEO/President, Matt Mahowald. “With the endurance it takes to compete in one of these fights, it’s vital that these athletes keep themselves in prime condition,” says Mahowald. New Performance Nutrition chose this event over other sports such as boxing and wrestling because of the rising viewership the WEC, and Mixed Martial Arts (MMA) in general, have been attaining.

The WEC is owned by Zoofa, LLC, who also owns the Ultimate Fighting Championship® (UFC®) franchise. Under their leadership “the UFC brand completely restructured MMA into a highly organized and controlled combat sport,” according to their website. Owners Lorenzo and Frank Fertitta and President Dana White have taken the same approach with the WEC, and they have achieved amazing results. With all the action going on inside the ring at one of these events, it’s no wonder that it has surpassed the viewership of boxing and wrestling combined. In terms of fitness level, it takes much more to excel in one of these rings, as opposed to the others.

Sunday night’s event will take place at 6:30 p.m., and can be seen live on Versus. It will feature probably the best known fighter, Uriah Faber who will go up against Jens Pulver. The title fight on Sunday night is between Jamie Varner and Donald Cerrone, and is expected to be watched by millions of viewers.

When deciding whether or not to sponsor this event, New Performance Nutrition CEO, Matt Mahowald stated that “it was the fact that it takes the athletes entire body to perform this sport and the endurance it takes to excel at it that made the difference for him.” Sponsoring an event such as this makes sense, when you learn about the approach New Performance Nutrition takes to health and fitness. Their programs are scientifically designed to meet each individual’s needs, and they believe that everybody, whether they are an extreme fighter or a busy mother running a family, has the ability to attain their peak performance.

For more information go to www.newpfc.com

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New Performance Nutrition takes a holistic approach to health and fitness. We incorporate nutrition, excersice and supplements into a personalized, medically supervised program that helps any person reach their maximum performance.
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Source:Jennifer Larson
Email:***@hotmail.com Email Verified
Zip:90025
Tags:Fitness, Health, Sport S, Wec, Nutrition
Industry:Fitness, Health, Events
Location:Los Angeles - California - United States
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