Wael Kfoury And LG In Massive Hunt For Future Music Stars
Well-known Arabic singer Wael Kfoury, the brand ambassador for LG mobile phones, and global digital leader LG Electronics launche the third phase of their interactive online campaign "Be a Star With LG".
By: Polaris Public Relations
The online effort, titled “Be a Star with LG”, is dedicated to Arab youth, music lovers and stylish brand followers who are keen to display their creativity and innovation. The campaign is being conducted by LG Electronics in partnership with Maktoob.com, the leading online community in the Arab world. The campaign, that covers all the Arab countries, will run until the End of March 2009, and is open to all individuals.
“This is a fantastic opportunity for young people across the region to connect and communicate with each other, while demonstrating their talent,” said Mr. Simon Kim, LG Marketing Manager in Levant area, “The website has been specifically created to attract the youth of the region and the interactive campaign is a great way to bring creative-minded people together.”
LG Mobile’s agent in Syria "Ghreiwati Group", who was offered the opportunity to participate in this campaign, offers in its turn 10% discount on KF510 for all participants in the campaign in Syria, who can get their discount vouchers upon registering their participations.
The third phase of the campaign includes three categories in which participants can contribute by writing lyrics and uploading them on to the microsite, after which Wael Kfoury will select the best song lyrics and set it to music. Participants can also develop an interesting video commercial for LG Electronics, similar to the KF510 one that was done by Wael. And last but not least, they can sing a song for the popular music star, alone or with friends, and upload it on to the microsite.
The lyrics competition will be judged by Wael Kfoury, and two top winners in the video commercial and singing competitions will be selected by members of the public. Other winners will receive the newest LG handset, the stylish KF510.
It’s worth mentioning that more than 328,000 visitors had visited the campaign website last year of which 125,000 were direct individual hits on the microsite. The direct link to the competition is http://najmlg.maktoob.com
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