Leader in Health, Wellness, & Fitness Launches BeFitInnovations.com To Focus On Fitness Solutions

Jan. 20, 2009 - PRLog -- Ecommerce health & wellness leader, Vanko Trading, Inc. (VTI) has announced the launch of another web site focused on bringing their customers the tools they need to live a healthy lifestyle.  The web site www.BeFitInnovations.com launched yesterday with a focus on fitness equipment and exercise accessories.  This site complements VTI’s primary ecommerce channel, www.BetterHealthInnovations.com.

While the Better Health Innovations site has carried fitness equipment over the years, the “Be Fit” site narrows the focus to equipment such as elliptical machines, treadmills, exercise bikes, and home gyms.  Staying true to the “innovations” name, they also offer leading fitness technology such as the AbSolo.

Spokesperson for VTI, Sandy Williams says that their thoughts behind launching the http://www.BeFitInnovations.com web site are that it will allow the Better Health Innovations site to focus on health and wellness while the new site can focus on fitness.  Ms. Williams says that “There will be a good deal of overlap between the two sites, but only where it is a natural fit.  For example, both sites will carry Thumper Massagers and PowerLung respiratory devices.”  There is some overlap with fitness equipment as well.  “We will continue to carry proven brands such as Teeter Hang Ups inversion tables and Needak Rebounders on the Better Health site and add them to the BeFit site.”  She goes on to say, “The two sites will be managed separately, but take advantage of synergies such as an overlapping customer base, corporate IT infrastructure, and affiliate network.  The new site will also use VTI’s primary distribution centers in Pennsylvania and Nevada.”

With business offices in Beaver Falls, Pennsylvania, VTI provides health related products to consumers and professionals world-wide.  The company is well known for fast order processing and superior customer communication.  As Ms. Williams puts it, “every team member at VTI is expected to embrace the first tenant of our corporate values, to make the customer ‘the focus of everything we do.’  Launching the new site is a great example of listening to our customers, and delivering on their needs.”  The company remains quiet on future web site launches, but did mention that they have formed technology partnerships that will enable the rapid launch of sites such as http://www.BeFitInnovations.com into new and related markets.

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Vanko Trading Incorporated is an ecommerce corporation that seeks to provide solutions for a healthy lifestyle