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Follow on Google News | Huge rise in demand for ‘real people’ reported by top agency Models DirectTraditionally, women models have always been tall, skinny, and picture perfect. However, advertisers and modelling agents are seeing a transition in the modelling world from the ‘super model’ to the ‘real model’.
By: David Chandler Leading modelling agents, such as (http://www.modelsdirect.com/ The increase in demand for ‘real’ models is great news for anyone who has ever thought of becoming a model. Often people talk themselves out of applying for jobs or creating a portfolio at agencies like Models Direct, thinking no-one will consider them. However, according to research, it is ‘real people’ that many consumers want to see. Extensive surveys conducted by Dove Beauty Products have identified the increase in demand for use of ‘real people’ in advertisements. The survey found that two-thirds of British women feel bad about their figure and that more than fifty per cent of women want to see more ‘real life’ models. With such a high demand for ‘real people’ in advertising, it is clear that there is a huge opportunity for a wide range of people. The range is virtually limitless from pensioners such as Mimi Weddell, to teenagers and students discovered on Bebo and Facebook, to mothers and their children. For those who have ever thought of (http://www.modelsdirect.com/ If you’re still not convinced that you would make it in the modelling world, then take a look around at current advertising campaigns. The likes of Dove and Nike use ‘real people’ in their campaigns, and it won’t be long until other companies become aware that ‘real people’ are what sell the products. Give modelling a go, with a little courage, a smile, and a few photos, you never know where you could end up. Further links/information: * To find out more about Models Direct: http://www.modelsdirect.com/ * Find out about how you could become a model * To find a model for your business: http://www.modelsdirect.com/ Contact details: David Chandler dave@hubbub- Campaign manager t +44 (0) 870 041 0459 Hubbub (UK) Ltd Unit 11 179 Whiteladies Road Bristol BS8 2AG End
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