EMPREINTE, the Bra for Full Figures, Makes All the Difference (Y131)

Jan. 12, 2009 - PRLog -- Chicago, (word count: 401)

High-resolution images are available on request.

EMPREINTE, the lingerie brand full-busted women have grown to know and trust, introduces its newest bra: MELODY. This molded sheer lace bra is available up to size 36G. All EMPREINTE bras combine seductive design with incomparable support.

The MELODY bra is  a savvy blend of opaque and transparent, offers the refinement of sheer lace alongside high tech performance. A delicate chain of lace flowers alternates with satiny mesh. Molded to form a seamless cup, the material ensures optimal support, while a satin-covered foam strap provides the ultimate in comfort. A hint of satin trim creates a stunning neckline leading down to the bra’s center made of muslin and satin. This model is available in black, ivory and caramel up to size 36G.

EMPREINTE’s know-how can be summed up in six points:

- The cup material (tulle, lace, microfiber) always holds its shape: 0% spandex guaranteed.
- The back band material retains its shape 100% (compared to 140% for standard materials).
- Thanks to a specially designed pattern, the straps attach to the band in such a way that the middle of the back at the clasp, the straps' pull, and the side of the bra are perfectly balanced.
- Strap elasticity is reduced to 30% (as opposed to 50% for a standard strap).
- The underwires: closed, they produce a slimming effect from the front, and their thicker-than-standard components keep the bra impeccably in place.
- Strap width/hook height: each band/cup size corresponds to a specific strap width and hook height.

This ready-to-wear lingerie is designed in the spirit of custom fit. Each model is available in 40 band and cup sizes.  EMPREINTE is the only intimate apparel brand to offer such an extensive range of sizes (from 32C to 46G).

The United States and Canada are both major markets for the brand, with steadily increasing demand and largely unsaturated markets. In early 2008, EMPREINTE opened a subsidiary in Quebec, in partnership with its Canadian distributors. EMPREINTE is available in various retail outlets throughout North America. Please click here for locations.

About EMPREINTE:
EMPREINTE first opened its workshops in 1946. The first C cup was produced in 1954, followed by the D cup in 1960 and then the E cup in 1962. The first swimsuit collection was released in 1972. In 1998, the brand went international, and today EMPREINTE is present on markets in Europe, Russia, North America, Australia and Japan.

For more information, please contact:  


EMPREINTE North America
Paul Fabrizio
Managing Director
2519 Springland Ave.
H4E 2G4 Montreal, Quebec
CANADA
Tel: (514) 788-5817
E-mail: p.fabrizio@empreinte.eu
Web: www.empreinte.eu

or:

EMPREINTE SAS
Tanja Schuh
Export Manager USA
5, rue de l’eau blanche
29200 Brest
FRANCE
Tel.: + 33 (0)2 98 02 33 39
E-mail: t.schuh@empreinte.eu
Web: www.empreinte.eu

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Fax: (312) 327-5261
E-mail: contact.ftpo@ubifrance.fr